Sustaining Success Making Tobacco Control LOUD and LOCAL

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Sustaining Success Making Tobacco Control LOUD
and LOCAL
Meg Gallogly, Campaign for Tobacco-Free
Kids NACCHO Annual Conference July, 2004
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We have a lot to be proud of
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Tobacco Control Programs Policies

• Reduce youth smoking

• Help adults quit

• Reduce tobacco-related
• morbidity and mortality

• Reduce smoking-caused health costs

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But we are under ATTACK

• Our Programs are being decimated
• Annual funding for tobacco prevention has been
  cut by 28, or 209 million, in past two years
• Some of our longest standing and most successful
  programs have been virtually eliminated
• Some of our most promising new programs have been
  drastically cut
• CIA laws are being threatened around the country

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WE MUST FIGHT BACK
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HOW?

• We must constantly educate our communities about
  our work and its results
• We need to help the media, the public, and
  policymakers understand our goals, activities,
  and accomplishments
• We have to build and demonstrate a broad and
  ongoing base of support

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AND WE HAVE TO DO IT AT THE LOCAL LEVEL
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THE KEY AUDIENCES

• The Public
• The Media
• Partners/Stakeholders
• Policymakers

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Sustaining Success

• Collect the Information You Need
• Raise Public Awareness
• Involve and Educate Policymakers
• Develop Partnerships

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Collect the Information You Need
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Human stories put a face on the program and
the toll of tobacco
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Generate Community Level Data

• Maine Bureau of Health prepares community-level
  data reports for each of Maines 6 regions
• Track number of children reached through
  community and school based prevention programs
• Create profiles of quitters Enlist successful
  quitters as spokespersons

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RAISE PUBLIC AWARENESS
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Generating Local Coverage

• Take advantage of every media opportunity
• Take it LOCAL - local statistics, funding, jobs,
  and services brought into community

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Develop News Stories
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Invite policymakers to local program events -
great photo opportunity
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Involve and Educate Policymakers
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Legislative InvolvementMaking the Connection

• Reach out to policymakers face to face
• Invitations to events, awards ceremonies
• Conduct 1-on-1 meetings to describe your
• program, your successes, and future goals

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Dollars per District list
where the money is going and for what
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Develop Partnerships
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Develop Partnerships

• Think STRATEGICALLY
• Be CREATIVE
• Identify unique partnership opportunities -
  teachers, parent-teacher assoc., union groups,
  physicians and nurses
• Reach out to business leaders - look for
  opportunities to educate

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Involve the faith community enlist clergy
members support in promoting awareness of your
program
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just do it
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Arent They Worth It?
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FOR MORE INFORMATION

• Visit Our Website _at_ www.tobaccofreekids.org
• Call or E-Mail Me _at_
• Meg Gallogly
• Campaign for Tobacco-Free Kids
• [phone]
• mgallogly_at_tobaccofreekids.org