October 25, 2006

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• October 25, 2006

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Brought to you by 3 market leaders HP/Microsoft
Frontline Partnership and Intel

• HP/Microsoft Frontline Partnership
• Jointly engineer an innovative portfolio of
  products
• Conduct joint customer outreach
• Nurture joint channel partners as experts
• Frontline Partnership Signifies Commitment
• You can count on HP, Microsoft and its partners,
  together on the frontline, to deliver solutions
  that are always reliable and ready to implement,
  so that you can focus on what matters most.
• Intels Commitment to Channel Resellers
• This SMB campaign aligns with Intels vision of
  the digital office, in which computers are more
  usable, more connected, and more secure at all
  times.

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Agenda

• Introducing All Together Now Campaign
• Opportunities and Offers
• Incentives and Promotions
• How to Participate
• Next Steps
• QA

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Why All Together Now
All newly purchased and existing systems in the
business are aligned with the same operating
system, productivity software and server client
access license.
Together with Software Assurance, you, the local
partner, keep these business systems humming with
the same support, maintenance and upgrade cycles.
Now is the time for new and existing systems in
the business to leverage a consistent
infrastructure that optimizes operations not at
some point in the future.
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Introducing All Together Now

• Integrated sales and marketing campaign
• 250 or 500 direct mail brochures printed with
  your logo, postage paid
• HTML e-mail and telemarketing script
• Mailing list rental from Microsoft
• Campaign website
• Sign-up
• Registration of your prospect list for mail house
  processing
• Sales tools
• Product, offer and incentive info
• Campaign ROI process
• Simple reporting form

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The Market Opportunities

• Typical small businesses buy new systems
  sporadically, as they need them, one at a time.
• Over time, theyre left with many different
  hardware and software systems that are
  inconsistent, non-centralized throughout the
  company.

• Desktops and notebooks
• 4.5 million U.S. small businesses have more than
  one PC.
• 71 of small businesses buy Office within 60 days
  of purchasing a new PC.

• Servers
• 4.5 million U.S. small businesses have no
  servers, but 1.9 million U.S. small businesses
  have a LAN for their PCs.
• 300,000 U.S. small businesses still run Windows
  NT 4.0.

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Overview of Microsoft Small Business Desktop
Advantage

• Available through Microsofts Open Value
  Licensing Program
• Allows small businesses with as few as 5 PCs to
  take advantage of the core Microsoft technologies
  used to run their business at substantial savings
  while also providing access to the most current
  offerings available both now, and in the future.
• The Small Business Desktop Advantage provides all
  of the following for every PC (current or newly
  purchased) in the company
• Windows XP Pro Upgrade
• Office 2003 Small Business Edition License
• Small Business Server (SBS) 2003 Client Access
  License
• 3 years of Software Assurance, allowing users
  upgrades to Vista and Office 2007

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Overview of HP Smart Buy Models featuring Intel
Dual-Core Processors

• HP Smart Buy business desktops and notebooks
  small business platformsfeaturing the Intel
  Core2 Duo processorin popular ready-to-ship
  configurations and servers based on the
  Dual-Core Intel Xeon processor 5000 series,
  including
• HP Compaq dc7700 Ultra-slim Business Desktop
  (EN326UTABA)
• HP Compaq nc6320 Wireless Broadband Business
  Notebook (EN373UTABA)
• HP ProLiant ML150 G3 Entry-level Server
  (430766-005)

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Options for Microsoft Small Business Server
(SBS) 2003 R2

• HP Reseller Option Kit
• Servers are shipped to the partner with CD in the
  box. Partners then install Microsoft Small
  Business Server (SBS) 2003 R2 using this CD.
• Each CD contains all versions of Windows Server,
  five CALs, a COA and reseller license.
• Microsoft Volume Licensing
• If customers are interested in acquiring more
  than five CALs, Microsoft offers specific
  volume-licensing solutions designed to meet the
  needs of small businesses and organizations.

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All Together Now Campaign Incentives Whats in
it FOR YOU?

• Competitive response
• Turnkey, subsidized campaign to drive sales in
  small business market
• Up to 500 free, printed direct mail pieces with
  your branding (including postage)
• Convenient mail house processing to improve
  productivity
• Assistance with identifying new prospects with
  mailing list rental
• Telemarketing script, HTML email and customer
  presentation to use for follow-up or electronic
  prospecting
• Revenue potential
• Consulting, partner-installation and deployment
• Support and training
• SPIFs on select HP Smart Buys

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Savings on HP Smart Buy Discounts Microsoft
Small Business Desktop Advantage

• Boost your bottom line and allow for customer
  discounts with significant discounts on the
  Microsoft Small Business Desktop Platform
  Advantage
• Add up the savings that you can pass on to your
  customers or keep for yourself instant savings,
  contractual partner discounts and SPIFs on select
  HP Smart Buys
• HP Compaq dc7700 Ultra-slim Business Desktop
  (EN326UTABA)
• 329 instant savings
• 12 contractual partner discount
• 30 SPIF
• HP Compaq nc6320 Wireless Broadband Business
  Notebook (EN373UTABA)
• 380 instant savings
• 6 contractual partner discount
• 20 SPIF
• HP ProLiant ML150 G3 Entry-level Server
  (430766-005)
• 190 instant savings
• 10 contractual partner discount

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All Together Now Campaign Incentives Whats in
it FOR YOUR customers?

• Standardize their business with instant savings
  today, and free upgrade for tomorrow
• Partner installation
• a convenience and timesaver
• charge for installation of operating system,
  productivity software and server client access
  license on new or existing systems
• Free 90 day support from HP on new systems
• Free upgrades to Vista and Office 2007 with
  Software Assurance Agreement
• Free online training on Microsoft Office
  applications at the HP Learning Center Microsoft
  Campus
• Microsoft and HP Trade-In Program encourages
  upgrading

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All Together Now Campaign Extra Incentives More
for Your Customers

• Low rate financing
• HP Financial Services makes technology solutions
  easy to own with low rate financing allowing
  customers to you to spread payments over time.
• Risk Free HP Care Pack Rebate (through Dec 31,
  2006)
• Protects customer purchasing an HP Care Pack
  service package with their new HP products by
  providing a rebate for full list price if they
  dont use it by the time the coverage period
  expires.
• Free 60-Day trial of HP Smart Desktop Management
  Service
• Test drive Smart Desktop Management Service
  (SDMS) (full functionality of the service) for 60
  days, free of charge with no commitment to buy.
• SBS 2003 R2 Pricing Reduced
• The new, lower estimated retail price for SBS
  2003 R2 Premium Edition

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Targeting Customers

• Campaign target businesses with 5 to 75
  employees.
• Microsoft Small Business Desktop Advantage
  partner-installed on HP business desktops or
  notebooks
• Customers looking to improve capabilities and
  save costs.
• Customers with different OS and Office versions.
• Microsoft Small Business Server (SBS) 2003 R2
  partner-installed on HP ProLiant servers
• Customers who have no server and a need to
  centralize data, protect critical data and enable
  remote access.
• Current Windows NT 4.0/2000 or SBS 2000 users
  still ideal candidates for migrations.

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All Together Now Campaign Website

• Marketing materials
• Direct-mail brochure
• HTML e-mail
• Telesales script
• Promotions and incentives
• List rental resources from Microsoft

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www.alltogethernowcampaign.com
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All Together Now Customized Direct Mail Brochure

• Up to 500 FREE self mailer brochures with your
  printed logo and contact information
• Additional mailers available upon request at your
  cost
• Important Specific logo file format required
  .eps see website for file qualification rules
• Targeted shipping to all prospects within 7 days
  of your completed and verified registration
• Note Some offers end early
• Sign up by November 17, 2006

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www.alltogethernowcampaign.com
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Customer List Submission
NEW

• Be sure to review your own customer list to
  ensure you have current contact and address
  information. Avoid duplicates.
• File must be Microsoft Excel (.xls) format with a
  column for each the following data fields
• Name, Company, Street Address, City, State (2
  letter abbreviation) and Zip
• To avoid serious delays, complete prospect list
  should be submitted at the time of registration.
• If no list is received
• Well follow up, but will not be able to ship
  brochures until complete list is received.
• Your brochure mailing to prospects will be
  delayed.
• Rest assured, your list is safe with us.

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Whos Behind the ScenesCampaign Support

• The website at www.alltogethernowcampaign.com
  should contain all the tools and support
  materials you need for this campaign.
• If there are specific campaign support needs or
  questions not addressed by this website, please
  send your inquiries via email to
  admin_at_hppartnersupport.com.
• Our support team is led by Nancy Higashida who
  has aided us with our two previous partner
  campaigns and over 20 years of channel marketing
  experience. She will ensure the appropriate team
  member responses to your inquiry.
• Be sure to add the email address above to your
  address book to ensure you receive all
  communications and updates.
• Your feedback and results reporting are very
  important to this program. This same support
  team will be contacting you to request your
  assistance in completing this program requirement.

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Next steps

• Act now, limited availability.
• Identify contact for campaign management at your
  organization to
• Submit logo file in specified format .eps only
• Submit or rent your customer lists
• Plan follow-up activities and ROI tracking
  methods
• All campaign inquires admin_at_hppartnersupport.com
  
• Visit www.alltogethernowcampaign.com to sign up
  TODAY!

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www.alltogethernowcampaign.com
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QA

• Please submit questions either via online inquiry
  or phone at this time
• Any questions we are unable to address during
  this webcast will be researched and answer
  provided within the next few days

www.alltogethernowcampaign.com
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Thank You!

• We look forward to your participation in this
  exciting new campaign!