Anca Harasim

1
Strengthening the AmCham Brand- Mutual Benefits
and Services -

• Anca Harasim
• ECACC Meeting, Warsaw, Poland
• September 24-25, 2007

2
Member of the AmCham Network

• What it means to be a "member of the AmCham
  network" and what each AmCham (and its member
  companies) can gain from this "AmCham Network" ?
• What's in it for our members?
• Whats in it for my/our AmCham

3
The AmCham Brand

• The most identifiable product
• Brand USA
• Longest tradition (goes beyond personalities on
  Board and Staff)
• Strongest Group Identification
• Strong voice to the outward world
• WHILE
• Maintain individual AmCham identity
  independence (NO uniformity !)

4
AmCham Reciprocal Services Survey

• We needed to document what each Chamber can offer
  in the way of value added services
• Survey done in 2003-2004
• Outcome ?
• Action plan ?
• Next steps ?

5
Areas of Exchanged Services

• Publications
• Databases
• Websites
• Regional cooperation
• Meetings Events
• Reciprocal Associated Membership

6
Publications

• Which of the following publications would be
  available to members in good standing of other
  AmChams?
•  Membership Directory  
• Printed newsletters / magazines  
• Electronic newsletters
• Guidelines for doing business in your host
  country
• Are all your AmCham publications in English ?
• The ECACC Publication (Roxby) for money or for
  having our voice heard formulation of a strong
  policy agenda ???

7
Databases

•  If requested by another Chamber executive, does
  your AmCham have databases, which would be
  available to members from other AmChams?
•  
• List of all US subsidiaries in host country
• List of AmCham Membership
• (At member prices or At non-member prices)
•  
• Our databases are available in the following
  formats
• Ø      Electronic (Excel)
• Ø      Labels
• Ø      Other (describe)
• Ø   Would your AmCham make its membership
  database available to another AmCham which had
  something of value to distribute ?
•  

8
Regional Cooperation

•   Does your AmCham have Reciprocal Services
  agreements with other AmChams in your region?
• If yes, which countries ?

9
Meetings Events

• If recommended by another Chamber executive,
  would visiting business leaders from other
  AmChams be welcome to attend your regular events
• (At member prices At non-member prices)
• Are all your AmCham events conducted in English?
  
• Assuming that the above company is a legitimate
  candidate for membership in your AmCham would you
  offer these visiting business leasers short
  introductory country briefings?
• Would some of your AmCham committees be
  interested in exchanging best practices with
  similar committees from other AmChams?
• If yes, which of your committees would be
  interested (please list)

10
Reciprocal Associated Memberships

• (Note to be eligible for reciprocal associated
  memberships a firm must be either a US owned
  company or company with direct activities in US.
  In general it is assumed that these memberships
  would entitle the firm to regular membership
  benefits, but would be non-voting and have a
  one-year limit )
• If recommended by another Chamber executive,
  would your AmCham offer an associated company
  membership to firms during an establishment
  phase.If yes, at what fee ?
• Does your AmCham accommodate non-American
  Companies?
• Does your AmCham accommodate individuals? If yes,
  would you make a similar associated individual
  memberships available during an establishment
  phase ? If yes, at what fee?

11
Back to Square ONE

• What do YOU want ?
• What do YOU need in exchange ?
• How far are YOU willing to go ?
• Why are we doing this (for money or to have our
  voice heard) ?
• CORE SERVICES
• Executive referrals (promote member to member
  referrals)
• Basic package for companies moving in
• EXTRA SERVICES
• Why not compete ?
• How much would you accommodate a newcomer into
  your country ?

12
Thank YOU !