Versioned

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Versioned
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Print
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Fulfilment
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What is VPF and what can it mean to you?
Versioned Print Fulfilment is designed to provide
you with the most cost effective, targeted means
for contacting your prospective client base.
Utilising the latest in digital print technology,
merging your own segmented customer data with
your creative agencies visuals we can guarantee
unique, true one to one marketing communication
pieces.
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Following is a typical 10 Step VPF campaign model
This model serves to illustrate the pivotal role
VPF can play in your campaign and how, if used
correctly, it can pull all the campaign
contributors and elements together.
Each step will be explained in detail. Mouse
click or space bar to advance through each step.
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VPF 10 Step Campaign Model
Step 1 NSO generate campaign brief and forward
to Snows and Creative Agency
Step 2 Creative Agency liaises with Snows to
ensure proposals make best use of digital print
variable data and image capabilities
Step 3 Creative Agency pitches proposals to NSO
Step 4 NSO decides on the campaign creative
content and communicates this decision to the
Creative Agency
Step 5 Creative Agency forwards creative
content artwork files to Snows
Step 6 NSO and/or Dealer/Centre/Retailer
forward localised segmented campaign data to Snows
Step 7 Snows implement VPF by merging the
creative content and data, printing digitally and
mailing to the prospect/customer
Step 9 Dealer/Centre/Retailer feedback
response data to Creative Agency
Step 8 Prospects/Customers respond to
Dealer/Centre/Retailer direct
Step 10 Creative Agency report back to NSO
with results of VPF campaign
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By following the campaign model you eliminate the
mystery of versioned digital print. Let us, the
digital print experts, work with you from the
outset and consult with your agencies at concept
stage.
The result will be a cohesive one to one
campaign, enabling you to use your existing
partners for the creative and data elements.
VPF enhances the campaign by ensuring that your
customer/prospect receives a high quality,
unique, targeted mail piece.
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Versioned Print
Versioned print allows you to change data and
images from one mail piece to the next. The only
limitation is the complexity of your data and the
range of images available.
The versioned print process has no such
restrictions and can handle the most complex data
manipulation and image libraries.
VPF gives your Creative Agency total freedom to
explore new and innovative one to one marketing
campaigns.
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Versioned Print Example
The sample on the following slide highlights the
versatility offered by VPF. By using a basic
spreadsheet (generated by any list generator/data
management service) and a variable image library
the possibilities are endless.
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Fulfilment
Once printed the unique mail pieces will be
forwarded to the target prospects/clients
utilising the most cost effective direct mail
option for your particular campaign.
VPF utilises digital printing technology and is
truly a Print On Demand solution. Print runs can
be manufactured daily and mailed within 48 hours
of receiving the data.
The marketing message can be altered day to day
enabling you to react to changes in market
conditions immediately. As there is no
stockholding you have no need to concern yourself
with writing off prior investment in obsolete
marketing collateral.
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VPF In Brief
Why should you consider VPF?
Cohesive marketing campaign managed by
specialists in their individual
fields Facilitates a high level of previously
unachievable personalisation Cost effective and
highly focused direct marketing campaign High
quality digitally printed mail pieces Test
marketing applications Flexible content which can
be altered within minutes enabling you to react
immediately to changing market conditions Contact
your target market within 48 hours of receiving
the data Enables an inclusive approach to direct
marketing
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For Further Info
Thank you for taking the time to view this
presentation. If you have an application for VPF
and you would like to discuss how VPF can be
applied to your particular marketing need then
please do not hesitate to contact us
Neil Smith 0845 63 44 123 Ext. 228 Max
Middleton 0845 63 44 123 Ext. 238 Steve
May 0845 63 44 123 Ext. 229 Email
vpf_at_snowsbf.co.uk