Communicating with Diverse Audiences

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Communicating with Diverse Audiences

• A Nutrition Education Palette of Creativity

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The United States, States, Cities, Towns,
Communities, Neighborhoods, and Blocks are
Becoming More..
Diverse
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The Wheel Of Diversity
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Age Trends
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Marital Status
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Look at Families

• Percent of population that is married- 59 down
  from 62 in 1990, 72 in 1970
• Median age at first marriage males- 26.9
  females 25.3
• Median age at first divorce males- 30.5 females
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• Duration of first marriage 7.8 years for males
  and 7.9 years for females
• Likelihood of new marriages ending in divorce-
  43

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Look at Families

• Number of interracial married couples- 1,047,000
• Number of couples cohabiting 5.5 million
• Number of married couples under the age of 20
  that divorce 40
• Number of single parents
• Males- 2.04 million
• Females 9.68 million

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Look at Families

• 28 of or 20 million children under the age of
  18 is living with one parent
• 6 or 4 million are living with grandparents
• 17 of children live with same-sex parents
• 41 of children living with a single mom that
  earns 12,500 (1998) and 17 with a single father
• of children (by race) living with both
  parents
• White- 74
• Black- 36
• Hispanic- 64

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Families with Disabilities

• There are 54 million people that are classified
  as disabled
• There are 8 million parents that are disabled
• Leading causes of disabilities are arthritis or
  rheumatism, back or spine problems, CVD,
  Lung/breathing difficulty, and deafness or
  hearing problems
• More women suffer from arthritis and men from CVD
  and hearing problems

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Ranking of Chronic Diseases that are Connected to
Disabilities

• 8th
  Diabetes
• 10th
  Stroke
• 12th
  Mental Retardation
• 14th
  High Blood
  Pressure
• Others Commonly Known
• 12th
  Mental
  Retardation
• 15th
  Spinal Cord
  Injury
• 16th
  Learning
  Disability

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Nations Changing Culture

• Almost one in four Americans has African, Asian,
  Hispanic, or American Indian ancestry
• One in three by the year 2020
• Almost one in two by the year 2050
• Within each of these broad ethnic groups, there
  are people of different backgrounds and cultures

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Leading Countries that Contribute to the
Immigrant Population in the U.S.

• Mexico
• China/Taiwan
• India
• Former USSR
• Philippines
• Vietnam
• Dominican Republic

• El Salvador
• Korea
• Guatemala
• Columbia
• Haiti
• Jamaica
• Honduras
• Ecuador

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In Oklahoma

• 133,216 foreign born people resided here (2000)
• Ranked 17th in the change of diversity among
  states
• Countries

• Mexico
• Vietnam
• Germany
• Canada
• China/Taiwan
• India
• United Kingdom
• Guatemala

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What Does All This Mean?
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It Means..
The traditional method of providing nutrition
education or information is no longer working
because it does not take into account the changes
in society
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First Thing to Remember

• Food is a Gift and it is Personal

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Working with Diverse Audiences are..

• Exciting
• Fun
• Interesting
• Joyful

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You Must Let People Know.

• That you are sincere.
• That you are who you say you are
• That you and your organization are going to be
  involved for the long-term

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Guiding Principles

• It is all about relationships
• Some strategies will fail
• An attitude of developing partnership is
  critical
• It takes time

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Before Providing Nutrition Information

• Get to Know Who You are Talking To By
• Review research-based articles that would give
  you an overview of the audience
• Going into the community prior to your lesson-
  take inventory
• Talk to people that work within the community to
  see what they notice about people eating habits
• If you can go visit the site prior to you giving
  the lesson so you can take a peek at who you will
  be teaching

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Communicating Behavior Change

• Accept where they are
• Make sure that every lesson has some awareness,
  connection to culture, have at least one idea of
  behavior change, contains action, and watch the
  clicker
• It is ok to share a part of yourself-just not
  your life story- helps with client rapport and
  establishes that you are human

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What about if I have not Shared in the Cultural
Experience?

• Recognize who they are
• Culture
  Stereotype
• Learn the Language
• Find yourself within the culture

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Tools of the Trade

• Fact sheets should contain basic information
  covered in the lesson
• Dont be too wordy- the majority of people wont
  read it all
• Be visual
• Use creative methods to talk about a topic that
  may be difficult to explain. It is ok to connect
  with other professions within the culture.

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Tools of the Trade

• Make your environment nutrition-friendly
• Think like your audience- helps to gather
  information but be prepared for the unusual
  question
• Teach to your target audience
• Check everything out with the agency you are
  working with or with your institution

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Tools of the Trade .
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And .
Watch Time
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Scenario 1
You are currently working at an inner city
clinic. The majority of the population is
Hispanic, first and second generation. Many of
them speak English but it is very limited. The
clinics director wants to start classes on
general nutrition. You noticed that many of the
men tend to be obese and the women overweight.
The majority of people that come in the clinic
that are Hispanic is female (70/30). The class
can only be 1 hour in length. If the classes is
successful, they will add other nutrition classes
which would increase the nutrition education area
within the clinic. How would you go about
developing a lesson for this population.
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Scenario 2
You are a consultant that works with the Veterans
Hospital. The outpatient dietitian will be out
of town within two week and you have been asked
to cover for her that week on the 12- week Men
and Heart Disease Series. The men in the group
ranges from age 35-80. However, all that are
there have been diagnosed with heart disease. The
group will be socioeconomic and racial/ethnically
mixed with all of them having limited cooking
abilities. There is usually a recipe provided and
cooking demonstration as well as sharing time of
events. Your topic will be on Fiber- the Bodys
Broom You have 1 ½ hours to discuss the topic.
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Scenario 3
You are working with a group of health
professionals on childhood obesity. The
neighborhood school is having a welcoming fair
for the pre-kindergarten and kindergarten
students and parents. The ages range from 4-6
years. The nutrition group has a table. The
families in the community tend to be working
class with the majority being African-American
and Native-American students (makes up about 60
of the new students). Many of the parents work
and kids tend to go home to a sitter whether it
is a relative or a friend of the family. You will
not have a scheduled time to present information.
How will you get the attention of the parents to
provide nutrition education to the families?
What would be a relevant topic for this group?
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Questions????