University of San Francisco

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University of San Francisco Cohort A2107
Patrick Shandonnay
Alleicha Roman
Mike Stigers
Susan Kim
Racheal Columbus
John Herring
Albert Elbo
Jessica Drummer Ryan
Candace Norie
Justin Church
Abigail Borgonia
Jennifer Cottam
Service Learning Project Summer 2008
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Objective

• To coordinate facilitate a benefit concert for
  a local non-profit that will
• 1. Raise 2,500 (Cash, not Profits, is King)
• 2. Increase awareness of the homeless crisis in
  our communities
• 3. Raise awareness of service providers cause
  in the community.

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Opportunity Cost Analysis
The benefit show netted 4,555.00. Two other
charitable organizations were initially targeted
to be the recipient of the proceeds from the
show. The organization HomeAid was ultimately
chosen to receive the money. The opportunity
costs of the other options are provided
below Option 1 Cohort A2107 Scholarship
Trust Fund 4,555 to be used now for HomeAid
versus 20,000 per year for 25 years 32 years
from now (Future value of 4,555 invested at 12
for 32 years) Option 2 Big Brothers Big
Sisters of the Bay Area 4,555 to be used for
HomeAid versus nine new volunteer recruitment
sessions - (Big Brothers Big Sisters estimates
that each session to recruit new volunteers to
the program costs 500 ? 4,555 / 500
9.11) Option 3 HomeAid Northern California
(The option we chose)
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Opportunity Cost Analysis
Option 1 Cohort A2107 Scholarship Trust
Fund The money raised from the benefit would be
invested for a certain period of time and then
used as a scholarship fund for future USF CPS
students. With the proceeds from the benefit
show of 4,555 invested for 32 years at 12
interest, the fund would be able to pay out
20,000 per year for 25 years. (n1 32
years / i1 12 / PV1 4,555 / FV1 171,184
/ PMT1 0) (n2 25 years / i2 12 / PV2
171,184 / FV2 0 / PMT2 20,000) The
option was rejected by the University.
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Opportunity Cost Analysis
Option 2 Big Brothers Big Sisters of the Bay
Area Based on the funds targeted to be raised,
according to the Big Brothers Big Sisters web
site, the money generated from the benefit would
be used by the organization for the purpose of
funding new volunteer recruitment
sessions With the proceeds from the benefit
show of 4,555, a total of nine such sessions
would have been funded (Big Brothers Big Sisters
estimates that each recruitment session has a
cost of 500). Because of administrative issues
with Big Brothers Big Sisters and because of the
eventual use of the money, option 2 was
rejected.
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HomeAids Mission
Opportunity Cost Analysis
Option 3 HomeAid Northern California We chose
to donate the proceeds to benefit the homeless
children and families in our Northern California
Community.

• To build dignified housing where homeless
  families and
• individuals can rebuild their lives.
• HomeAid successfully builds multi-unit housing
  for
• homeless families and individuals, then donates
  to charities.

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Planning Process

• After identifying and obtaining approval from
  both HomeAid and USF, the group met to formulate
  an efficient plan that would utilize the economic
  tools we had acquired in the AE program.
• We decided to create a task force in which each
  group member volunteered for an assignment of his
  or her choice.

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Planning Process Cont.

• We formulated ten categories that would need to
  be addressed by group members. The categories
  are as follows
• 1. Venue 6. Ticket Sales
• 2. Budget 7. Night of Event
• 3. MC/Performers 8. Donor Acknowledgment
• 4. Advertisement 9. Final Presentation
• 5. Sponsorships 10.Addtl Revenue Generators

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Planning Process Cont.

• We identified a date and time to host the event
  and the following details were determined
• What Rock the Red House Benefit Concert
• Where Red House, Walnut Creek
• When Saturday, June 21, 2008
• Time 730 - 1030 pm

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Financial Resources Utilized

• Projected Budget
• 1. Revenue
• 2. Expense
• Final Budget
• Break-Even Analysis

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Projected Budget
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Projected Budget Cont.
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Final Budget
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Break-Even Analysis
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ROCK THE RED HOUSE!
6.21.08 _at_ 730 PM
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Lets Get Ready
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Meet our MC for the night
It was all laughs once John got on stage ?
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Meet the Entertainment
FATAL ERROR
and our very own Patrick Shandonnay!...
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Meet the Entertainment
ULYSSES
an incredible one man show
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Meet the Entertainment
STAGEFRITE
let the dancing continue
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Everyones Favorite
The Raffle Prize Intermissions!!
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Tell em what theyve won!
1. Sony HD Digital Camera 5 GB External Hard
Drive 2. 8GB iPOD Touch 25 Itunes Gift
Card 3. Pampered Basket 2 Deluxe Pedicures
(80) Neutrogena Revitalizing Facial Kit
(35) Boots Sleep Time Bath Milk (10) Assorted
Boots Botanics MackerillaDesign Bag Pop Art
signed by Artist (Janet Allinger) 4. Loren
Weltsch Photography 1-hour portrait session 1
8x10 24 4x6 custom collage web access for 100
proofs for 2mos.
5. Nomad Electric Guitar signed by Green Day
(Billie Joe Armstrong) 6. "Picnic Basket (3)
bottles of wine Handmade Blanket 25 Safeway gift
card 7/8. (2) Wine Baskets (4 bottles of wine
and Crate and Barrel Wine Accessories) 9. 40 GB
Hard Drive Best Buy Gift Card 10. 500 GB Hard
Drive Wireless Mouse 11. 50 Blackhawke Grille
Gift Card (2) bottles of wine 12. 50
Cheescake Factory Gift Card (4) Movie Passes
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Everyone had a great time!
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Learning Outcomes

• A2107 learned early on that HomeAid needs
  funding for their various projects, and in a
  depressed economy, funding was a concern.  We
  used two very basic economic strategies to
  accomplish the financial results that we did.
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• First, we used basic supply and demand
  techniques to price the event as to attract as
  many people as possible.  Our goal was to get
  people to the event to enhance the opportunity
  curve to drive additional revenue. 
• By having a low entry price, we knew that we
  would use the second basic economic technique,
  which were complements, to enhance the overall
  revenue for the event.  Complements were door
  prizes, raffles, and low priced beverages and
  food.

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Learning Outcomes
All of us from A2107 have learned the realities
of operating a successful 501.C.3 fundraising
organization in a depressed economy and that it
is very difficult.  Externalities affect the
basic cash flow of the organization that they
themselves have no control over whatsoever.  By
applying basic economic sense of supply and
demand and knowing that consumption still drives
economic success, we were determined to design an
event that increased the consumption rate of all
attendees once there. We were able to almost
double our revenue from what we had originally
expected. We consider our Rock the Red House
event to have been extremely successful. We are
all so grateful to have been given the
opportunity to use our knowledge gained and apply
it towards such an important cause in our
community.
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Our Social Responsibility

• Our service to the community is an extension of
  the University's belief in a culture of service
  that is committed to developing professional,
  diverse leaders who demonstrate strong social
  responsibility for the less fortunate.

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Our Commitment

• We were so committed to this project that we
  were able to raise over our initial 2500 goal.
  We raised 4500! We are all so happy to see this
  wonderful outcome. We know that our commitment
  to this project will be helping those in our
  community that just need a little 'hand up'.

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Community Recognition
From the Contra Costa Times June 29, 2008
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Sunday, June 29, 2008
Community Recognition
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Its been a hard days night!
Thank you, USF Cohort A2107