Elements of Marketing Analysis

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Elements of Marketing Analysis

• Jorge Zavala
• jorge.zavala_at_techba.com

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Agenda
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The Company

• Virtual Office PBX - VoIP
• Founded in 2003
• Sales amount for the last 3 years
• Innovations describe what is your major
  breakthrough

4
Platforms

• Where your product is used
• Traditional Phone Systems
• VoIP
• Cellular Phones

5
Events and Conferences

• User Groups
• http//www.mobilein.com/Perspectives/trends_Virtua
  lOffice.htm
• http//www.mobilein.com/VoIP/

http//www.voip-news.com/9/trade.html
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Services Providers

• http//www.vonage.com/
• http//www.ringcentral.com/
• http//www.voicenation.com/

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Competitors

• http//www.mobileapplications.com.au/web/content.a
  sp
• http//www.virtualpbx.com/
• What the do
• Who do you compare with them
• Which one is your competitive advantage
• Who do you grade against them

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Value Chain

• Infrastructure
• Equipments
• Services providers
• Services
• Distribution

http//cfp.mit.edu/groups/core-edge/docs/Core-Edge
_story.pdf
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Customers

• End Users
• Small Business
• Large Organizations

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Best Practices and Literature

• http//www.hoovers.com/free/
• http//www.business.com/
• http//www.teracomtraining.com/courses/301/voip-tr
  aining.htm
• http//www.alcatel.com/publications/?_requestid21
  0179
• http//www.bitpipe.com/

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Organizations

• http//www.ieee.org/portal/site
• http//www.etsi.org/
• http//www.voip-voice-over-ip.com/protocols/standa
  rd.htm
• http//www.protocols.com/

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Information needed to Create your action plan
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Product o Service Presentation

• Product
• Support
• Training
• Tools

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Products

• Custom Software Development
• Virtual PBX
• Conference gateway
• ACD

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GTM

• Positioning
• Customer Sector
• Customer Size
• Customer Profile
• Solution Characteristics

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Typical proposal

• Analysis of requirements
• Proposal
• Operation setup
• Consulting
• Follow up

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Operations

• Initial Setup
• Website management
• Project Manager
• Experts
• Labor Intensive
• Technical Support

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Budget

• Infrastructure
• Hardware and software installation
• Communications
• Configuration
• Operating Cost
• Human Resources
• Production
• Management
• Sales and Marketing
• Income

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TechBA News
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News

• Training Evaluation
• Using www.astecs.org
• Getting credit for your company
• Next Focus Program
• Focus Program September 18 al 22

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Q A