Consumers

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Consumers Awareness of, Attitudes Towards and
Adoption of Mobile Phone Security
Stewart Kowalski, Ericsson Research Mikael
Goldstein, migoli
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Technology adoption Theory and Practice
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Phone lock
SIM card
Enter PIN Code
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Biometric authentication Finger print scanner
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Adoption of security (PIN and Phone Lock)
Pin
Phone Lock
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Inferential Statistics

• Gender affects Pin code adoption
• Female significantly higher
• Subscription Type affects security adoption
• Subscribers significantly higher protection rate
• Perceived ease of use affects security adoption
• Usability security adoption
• Age affect perceived usefulness for biometrics
• Older user significantly higher

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3A is a Prerequisite for 3G Security
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Discussion of Findings

• Security functionality adoptions differs from
  technology adoption
• Early adaptors appear less interest in security
  than laggards
• Acceptance and adoption models
• Acceptance not equal to believe
• Service vs product adoptions needs more study
• Are security functions perceived as a services in
  a product ?

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