Session

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Session 3-BKnowledge-Base Benchmarking (KBB)
Roadmap for Technology-Based Growth Dr.
David GibsonIC2 Institute The University of
Texas at Austin
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Action Research makes IC2 different

• East Tennessees 21st Century Jobs Initiative
  (1996)
• Charleston, South Carolina Technology-Based
  Entrepreneurship (1997)
• Accelerating Technology Based Entrepreneurship in
  Metro Orlando, Florida (2000)
• Accelerating Technology-Based Growth, Waco, TX
  San Angelo, TX (2001)
• Cross-Border Institute for Regional Development
  (2002) Knowledge Base Benchmarking
• Canary Islands, Virtual Incubation (2002)
• ISTC, Moscow Russia and RF and CIS (2002)

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Cross-Border Institute for Regional Development
(CBIRD) at ITESM-UTB-IC2

• The international cross-border region
  incorporates an ever expanding geo-political area
  transected by the Texas-Mexico border and is
  inscribed by the core which includes Monterrey,
  Nuevo Leon, Mexico, to the south, and by El Paso,
  Laredo, Corpus Christi and Brownsville, Texas, to
  the north.

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CBIRD VISION
Through cooperative partnerships with the private
and public sectors, CBIRD works to facilitate the
emergence of an integrated, linked region with a
shared vision and leveraged resources for
regional development One region, one future Una
region, uno futuro
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CBIRD MISSION
To work with local champions to help transform
the economy of the Texas-Mexico border region
into a 21st-century, knowledge-based economy
driven by technology industries, state-of-the-art
manufacturing, and value-added services.
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Overview of Knowledge-Base Benchmarking (KBB)
Roadmap for Technology-Based Growth
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What do you think of in terms of Benchmarking
?
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Strategies for Action Short and
Longer-term Business/Education/ Local Government
Benchmark Technology Knowledge Base
Community/Regional/Border Collaboration/Cooperati
on/Synergy Develop a Compelling Vision
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Benchmarking as a Catalyst
Education
Foundations
Mechanisms
Creativity
Innovation
Government
Industry
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Regional/Community Collaboration/Cooperation

• 1st Level Influencers/Visionaries
• 2nd Level Influencers/Champions
• Regional Networking Organizations

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• Benchmarking a regions assets and challenges to
  
• Foster collaboration across academic, business,
  and government sectors
• Incubate and grow technology-intensive companies
  
• Retain and expand existing enterprises
• Foster, recruit and bring back talent
• Facilitate public/private partnerships
• Accelerate economic growth while maintaining a
  sustainable and accessible quality of life.

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Is this an acceptable vision for your region?

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Regional Benchmarks Metrics for Success

• Wealth creation
• High value jobs
• Sustainability
• Shared prosperity
• Quality of life

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How to Define your Region?
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GeographicallyEconomicallyTechnologicallyEducat
ionallyGovernmentSocial ConcernsCultural
ConcernsNatural Resources
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The Suggested Focus is on Three
Infrastructures Technological - Assets Civil
- Hard Infrastructure Civic - Human Resources
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Quantitative and Qualitative Data to Collect
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Talent

• Education Technology Focus (College,
• Undergraduate and Graduate)
• Education Smart Infrastructure (business,
• legal, etc.)
• Education Entrepreneurial (K-12, college,
• university training)
• Entrepreneurial Support Services
• Entrepreneurial Case Studies/Role Models

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Technology

• RD Base University, Corporate, Federal, Other
  by technology area
• Scorecard/Timeline of Technology Intensive
  Companies small, mid-sized, large - by
  sector/cluster
• Spinouts, startups (and where technology
  originated)

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Capital

• Angel/Seed existing and potential
• Venture Capital
• Banks
• Federal, State, Regional
• Support Organizations

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Smart Infrastructure (Know-How/Human Capital)

• Management
• Financial
• Legal
• Marketing
• Manufacturing
• Sales Distribution
• International

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Community/Regional Collaboration/Cooperation(Civi
c Infrastructure)

• 1st Level Influencers/Visionaries
• 2nd Level Influencers/Champions
• Regional Networking Organizations

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Hard (Civil) Infrastructure

• Science Parks and Incubators
• Airports, Roads, Bridges
• Internet Connectivity
• Computer Information Technology

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How to Benchmark and Build a Roadmap for a
Region
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• Collect key quantitative and qualitative data at
  the grassroots level on assets and challenges
  to accelerating technology-based growth
• published reports and surveys,
• archival data
• cluster data
• working groups
• targeted surveys
• interviews
• have a community board of advisors from academic,
  business, government sectors

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• To use Computer and Information Technologies to
  
• Construct a regional and dynamic knowledge base
• Publish web-based reports as a unifying catalyst
  for the region and to inform national and
  international influencers
• Leverage resources within the region
• Foster national and global partnerships for
  leveraging talent, technology, capital, and
  know-how
• Leapfrog for Spectacular Success

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• NOT to imposed a standard - cookie cutter -
  solution
• To provide a regional roadmaps for action near
  and longer term
• To work for spectacular success
• To Re-Brand the region

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Build on Your Strengths

• Geography
• NAFTA
• Educational Institutions
• Bilingual/Cross-cultural
• Case Profiles of Successful Entrepreneurs

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Desired Outcomes

• Recruitment
• Facilitate recruitment with KBB
• Targeted recruitment for cluster development
• Retention and Expansion
• Better understanding of technology company needs
  and infrastructure requirements of major
  employers
• Assess how new technologies might assist in
  retaining and growing at-risk firms

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• New Firm Development
• Enhanced recruitment and nurturing of
  technology-oriented enterprises
• Foster spin-outs from local academic, business,
  and government sectors
• Accelerate the development of fast-growth
  companies
• Fostering spectacular entrepreneurial successes

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• Partnerships and Alliances
• Strengthen regional collaboration among academic,
  business, and government sectors
• Foster regional technology councils
• Foster regional entrepreneurial councils
• Strengthen national and global alliances and
  partnerships

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• Talent
• Targeted Workforce Training
• Retain talent within the region
• Recruit and bring back entrepreneurs to the
  region
• Technology
• Know your strengths
• Capital
• Assess capital needs and availability
• Know-How
• Smart Infrastructure development

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• Have the region serve as an role model
• for developing creative and innovative ways to
  nurture and grow successful technology
  entrepreneurs on the border region
• fostering a sustainable and accessible
  quality of life

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Use advanced CIT (1) to construct a regional
reports and databases - a dynamic knowledge
base (2) to leverage resources within the
region (3) to foster national and global
partnerships for leveraging talent, technology,
capital, and know-how (4) to Leapfrog for
Spectacular Success
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Questions/Discussion
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Results CBIRD
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CBIRD ReportI. Introduction

• Historic profile
• Economic trends
• Demographics
• Natural Resources (water)
• Cross-Border history/overview

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II. Survey results

• Established industries
• Emerging economy
• Strategies and factors for job creation and
  economic development
• Business leaders opinions and open-ended
  comments
• Facilitators and Barriers to accelerated
  technology-based growth

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III. Education and RD

• University education and research
• Undergraduate
• Graduate
• College
• Workforce Training
• Public School
• Regional Research Development
• Conclusions recommendations
  vision for the future

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IV. Cameron County Enterprises

• Transportation Logistics
• Health Services
• Technology Sector
• Manufacturing/Maquiladoras
• Agriculture
• Trade Tourism

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V. Focus Groups

• Within each of the Industry Clusters, local
  groups convene to focus on such issues as
  assets, challenges, regional collaboration and
  visions of the future

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VI. Roadmap Strategic Recommendations

• Rank critical action strategies
• Short-term
• Long-term

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Results WACO
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WACOAction Item

• Focus Academic, Business, and Government
  Collaboration on Established Emerging Industry
  Clusters with the Greatest Growth Potential
• Vision Leverage existing and emerging academic
  assets (research, education, training) to
  accelerate the growth of established and emerging
  technology-based industries, to become globally
  competitive in targeted, niche sectors
• Challenges To select targeted industry
  clusters to foster shared awareness importance
  of leveraging region-wide assets to increase RD
  

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WACOAction Item

• Include All of McLennan Countys Citizens in the
  Regions Economic Development Vision, Activities
  Successes
• Vision The Greater Waco Region as a national
  leader in wealth creation, social inclusion, and
  shared prosperity
• Challenges Not all segments of the region have
  participated in the economic improvements of the
  past, despite good faith efforts and an overall
  improvement in regional economic conditions

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WACOAction Item

• Develop Greater Waco as an Emerging Center of
  Entrepreneurship
• Vision The Greater Waco Region as a national
  player in growing, recruiting, and retaining
  entrepreneurial talent and as a region known for
  genuinely helping entrepreneurs
• Challenges Losing potential entrepreneurial
  talent to Dallas, Austin elsewhere Local
  support mechanisms are fragmented and have not
  coalesced

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WACOAction Item

• Develop Regional, National, and Global
  Value-Added Partnerships and Alliances
• Vision Utilize national and global alliances
  and partnerships to enhance the Greater Waco
  Regions existing resources and assets
• Challenges Few engines of RD to drive creation
  of new technologies products Limited support
  for strategies such as global partnering

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WACOAction Item

• Communicate Proactively, and in a Coordinated
  Manner, The Greater Waco Regions Action
  Initiatives Regionally, Nationally, and Locally
• Vision A positive image of the region,
  reflecting today not the past
• Challenges IH-35 drive-by Image as Jerusalem
  on the Brazos etc. residents ingrained, often
  negative feelings about the region

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IC2 Institute (Affiliated) Programs To Be
Leveraged

• The (Award Winning) Austin Technology Incubator
  (ATI) - www.ic2.org/ati
• The Capital Network (TCN) - http//wwwthecapitaln
  etwork.com
•   MS Degree Program in Science and Technology
  Commercialization - www.ic2.org/msdegree
•  

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IC2 Institute Affiliated Programs To Be Leveraged

• EnterTech for Entry-Level Technology Employees -
  www.entertech.utexas.edu
• Conferences - 6th International Conference on
  Technology Policy and Innovation, Kansai, Japan,
  August 12-15, 2002
• http//www.keihanna-plaza.co.jp/ictpi2002/
• Moot Corp, UT-Austin
•  

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Questions/Discussion