ENGLAND ATTRACTIONS MONITOR

1
ENGLAND ATTRACTIONS MONITOR

• Quarter 3 2008 (July to September 2008)
• North West regional report

2
Introduction

• In January 2006, VisitBritain launched the
  England Attractions Monitor, an online panel to
  help provide the attractions industry with rapid
  feedback on current trends in visits to
  attractions in England
• Survey was enhanced in 2007 to incorporate not
  only recent visit trends but also questions
  relating to business confidence for the
  forthcoming quarter
• In 2008, the survey was further enhanced with the
  inclusion of a hot topic question, added each
  quarter, asking attractions to provide their
  views on the latest topical issues affecting the
  industry. Reflecting the significance of the
  current global economic slowdown Q2 and Q3 have
  asked attractions what impact, if any, the credit
  crunch will have on their attraction
• The following charts examine the results for the
  third quarter of 2008 (July-September) in the
  North West region

3
Methodology

• Objective for 2008 to create national panel of
  c.500 attractions comprising
• c.200 individual attractions recruited online
  and by telephone (c.20-25 per England region)
• c.300 English Heritage/National Trust properties
  (with visit data provided centrally)
• The North West region have boosted the sample
  size within their region to enable analysis of
  results in greater detail in Quarter 3
• A total of 89 attractions in the North West (22
  EH/NT and 67 other)
• Visit figures were also provided by both
  Merseyside Chester and Cheshire tourist boards
• National panel size over time
• Quarter 3 (Jul to Sep 2008) 504 attractions
• Quarter 2 (Apr to Jun 2008) 500 attractions
• Quarter 1 (Jan to Mar 2008) 516 attractions
• Inevitably, across the year some attractions will
  join the panel whilst others drop out.
  Comparisons will always be made among constant
  samples where appropriate

4
Methodology

• To give an overview of the top line results
  across the year the next couple of slides
  illustrate key Q1 and Q2 results
• A comprehensive selection of reports covering all
  quarters plus the annual survey can be found at
  www.visitbritain.com/attractionssurvey

5
North West - Quarter 1 Visit Trends 2007-2008
(Jan-Mar)
any decrease in visits
change in visits
any increase in visits
(19)
(8)
(16)
(27)
N.B Figures in brackets represent results for
England overall
6
North West - Quarter 2 Visit Trends 2007-2008
(Apr - Jun)
any decrease in visits
any increase in visits
change in visits
(-8)
(-23)
(10)
(-6)
N.B England data shown in brackets.
7
North West - Quarter 3 Visit Trends 2007-2008
(Jul to Sep)
change in visits
any decrease in visits
any increase in visits
(-1)
(-4)
(0)
(-7)

• North West attractions appear to have been less
  affected by the global economic slowdown and
  relatively poor summer weather in Q3 - 11 up on
  2007 compared to -1 for England overall

N.B England data shown in brackets.
8
North West - Quarter 3 Visit Trends 2007-2008
(Jul to Sep) by attraction category

• Again, as highlighted on the previous slide,
  attractions in the North West fared better
  relative to England overall across Quarter 3

N.B Figs in brackets represent sample size for
coded attractions only within the North West
region (based on 57 respondents)
9
North West - Quarter 3 Visit Trends 2007-2008
(Jul-Sep) by other segments
sample size too small for analysis
N.B Figs in brackets represent sample size for
coded attractions only within the North West
region (based on 57 respondents)
10
North West - Quarter 3 Visit Trends
2007-2008(Jul-Sep)
NB Please use caution when comparing results
between 2007-2008 and 2006-2007 as methodologies
may have varied slightly between these years.

• Base (39)

11
North West - Quarter 3 Business Confidence for
October to December 2008

• Base (39)

12
North West - Quarter 3 Visit Expectationsfor Oct
to Dec 2008
Visit Expectations (England)
Visit Expectations (North West)

• Base (39)

13
North West - Quarter 3 Overall Business
Performance 2007-2008 (Jul-Sep)
Business Performance (England)
Business Performance (North West)

• Base (39)

14
North West - Quarter 3 Reasons for Business
Confidence Jul-Sep - Positives

• Base (39)

15
North West - Quarter 3 Reasons for Business
Confidence Jul-Sep - Negatives

• Base (39)

16
North West - Hot Topic Credit Crunch

• What impact, if any, do you see the current
  economic slowdown and credit crunch having on
  your visitor numbers for the rest of the year ?

• Base (39)