Growth Strategies in Shelf Stable, Single Serve Meals

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Growth Strategies in Shelf Stable, Single Serve
Meals

• Lilyn Chang
• Basheera Enahora
• Cristina Harea
• Rahcyne Hill
• Pooja Khatri
• Jocelyn Wright
• Team 2, Section 201

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Recommendation

• Growth Strategy
• Our strategy is to increase the size of the total
  market in addition to our share of the market.
  Our goal is to be the market leader in the shelf
  stable meals category through
• Increase market penetration
• Introduction of new innovative product
• Introduction of new bundled offering
• Building brand awareness, loyalty and equity
  through well-planned promotions
• Building customer and channel relationships

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Strategic Advantages of Daily Pak

• Leverage General Mills brand equity
• Leverage General Mills portfolio of brands
• Cheerios, Lucky Charms
• Gardettos Snack Mix
• Pop Secret Popcorn
• Nature Valley Granola Bar
• A specific product offering for busy people away
  from home
• Increase presence in warehouse channel

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Value Proposition

• A complete solution for all your
• away-from-home nutritional needs
• Lunch Snack together-all in one package
• Convenience

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Lunch-Snak Daily Pak Package
Bowl Appetit!
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Yearly Revenue Projections Single Package
Excellent Product
Mediocre Product
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Implementation

• Marketing Plan
• Channels
• Primary Warehouse stores, grocery store chains,
  mass merchandisers
• Secondary Convenience stores
• Pricing

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Q A