Can We Make Sense Out Of It All

1
Can We Make SenseOut Of It All?

• Overwhelming amount of data
• 10 miles of shelves
• Moores Law
• How to organize and access information when both
  information itself and access to it is growing
  exponentially
• Time rather than money is the commodity of the
  21st Century
• The money is there

2
Focus On Big Ideas

• Systems and process that expand and evolve by
  being responsive to needs (open probes for needs
  satisfaction)
• Be inclusive to promote ownership of the idea
• Long term orientation - Court TV became an
  overnight success after 8 years of figuring it
  out
• KISS

3
BHAGs Big Hairy Audacious Goals

• Focus on superordinate objectives
• They must be quantifiable
• They are easier to sell

4
Big Ideas That HaveMade A Difference

• Democracy - the dominant theme of the 21st
  Century
• Transparency - sunlight is the best disinfectant
• Land Grant University
• (Research - Teaching - Extension)
• National Park Service
• Consultative Group International Agricultural
  Research (CGIAR)
• Vavilov Institute

5
The Critical ChallengeWe Face Today

• The protesters in Genoa actually fall into two
  broad categories those who think the issue is
  whether we globalize and want to stop
  globalization in its tracks, and those who
  understand, as I would argue, that globalization
  is largely driven by technology - from the
  Internet to satellites to cell phones to PCs -
  which is shrinking the world from a size medium
  to a size small, whether we like it or not, and
  therefore the issue is how we globalize.
• Thomas L. Friedman,The New York Times

6
Who Makes it Happen?Leaders and Teamwork (Goal
Alignment)

• Fearless
• Urgency
• Passion
• Bravado - make noise
• Relentless focus on superordinate objectives

7
Grind the Detail

• Just Remember - when you think youve thought of
  everything - you havent.
• Work The Problem
• Air Force Pilot/Black Box

8
Luck and Leverage

• Sure Ive been lucky, but to be lucky, you have
  to be in the traffic. - David Geffen
• Leverage is important but knowing when you have
  it and when you dont is the art form. - Butch
  Bucholz
• Business is War. - Ted Turner
• Musings on Marx and capitalism - efficiency

9
Overcoming Obstacles

• When you face a wall, you have to go through it,
  over it or around it. Timing is also an issue.
• Pioneers get arrows in their backs. - John
  Malone
• CNN replicated the big idea of HBO (satellite
  distribution)
• Funding (staying power) and expertise (knowing
  your world) are critical assets

10
Working off the Radar ScreenPathways To Power

• We all have power. - Susan Carpenter
• Meeting Needs
• Civil Disobedience
• Resistance
• Perception

11

• Examples
• Gail Sermershein - created institutions and
  shamed leadership
• Bob Rasmussen - ESPN
• Ray Kroc - created McDonalds at age 50
• Bill Gates - Microsoft
• John Hendricks - Discovery
• Sam Walton - Walmart
• Scale
• Turner - then now

12
Adapt or Perish

• Belts to Cable - Comcast
• Yahoo vs. AOL
• University of California, Berkeley

13
Telling Your StoryMobilizing Support

• Different contexts
• The truth well told
• Ted Turner and you
• No free press vs. 3 channels vs. 500 channels
  (and nothings on)
• Breaking through the clutter

14
(No Transcript)
15
Big Ideas Well Told

• Tell your story linked to the broadest, most
  important context
• Can attract financial support
• Mobilize different constituencies
• Allows you to reach a tipping point
• Can deliver impacts of almost immeasurable value

16
(No Transcript)
17
The Report Card On Your Berkeley Experience Wont
Be Known For Years

• Stimulating - provocative
• Invaluable experience and friendships
• Lasting Impact?
• Its up to all of you
• Sustainability and value of Alumni Network
• LEAD is an excellent model and partner

18
The Internet Is aGreat Enabler

• How do we leverage our relationships?
• Requests for data
• Tips on accessing materials
• Networking/requests for contacts
• Sharing vision
• My change contract
• Less paper
• More impact and efficiency

19
Case study

• A paradigm for replicating the Land Grant Model
• A proven success story
• USA, India, East Asia
• Relevance in Russia, South Africa
• The broader the context the greater the
  likelihood of success

20

• The Internet should facilitate collaboration
• Let the cream rise to the top
• Throw it against the wall and see what sticks
• Other opportunities
• Nurseries to combat poverty and help alleviate
  global warming
• ? ? ? ?

21
The Bottom Line

• How do the alumni network and satellite centers
  help you generate leverage and access resources?
• Do you create task forces or action teams to
  mobilize behind your big ideas? Can they be
  sustained?
• Set specific quantifiable goals for your vision
  and pursue them with urgency passion and bravado.