INET: Enabling Rapid Innovations In Study Design

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INET Enabling Rapid Innovations In Study
Design

• By Steve Goldberg
• President INET International Inc.,
• Research Associate, Center for the Management of
  Medical Technology, Stuart Graduate School of
  Business, Illinois Institute of Technology

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about INET

• Founded in 1998 as an ICT Consulting firm.
• INET Online Data Collection Practice
• programming and hosting
• online sample solutions (Consumer, B2B,
  Healthcare)
• translation services for international studies.
• INET Wireless Diabetes Practice
• supporting studies to actualize the chronic
  disease management model.
• INET Mini-Conference with a focus on ehealth.

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where INET fits?
Clients Business Outcomes
Quantitative Market Research Studies
Methodology
Study Design

Data Collection
Tabulation and Coding
Analysis
Presentation
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Web 1.0 paradigmspeed low cost

• Data collection fromassistedtoself
  administrated

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next generation online data collection
Rapid changes in programming hosting surveys
Web 2.0 Apps Network Applications that
Explicitly Leverage Network Effects via an
Architecture of Participation (optionally)
reinforced by a social architecture
Web 2.0 App
Application Architecture
Database
Rapid changes in online sample solutions
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Web 2.0 paradigm keeping pace with rapid
innovations
INET highly responsive, flexible and rigorous
approach to enable rapid innovations in study
design
Clients business outcome improvements
Researchers deliver high impact online studies
Time
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programming hosting
INET Programming Team
Market Researcher
Survey Specifications and Programmer Notes in MS
Word
dynamicquestions
interactivemedia
complexlogic
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programming hostingdynamic questions
Survey Specifications and Programmer Notes in a
MS Word Document
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programming hosting interactive media
To view a summary report of the cluster analyses
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programming hosting complex logic
Patient Chart Study ToPresent Longitudinal
Patient Data
Pull Patient Charts
Patient Record One, Two, Three or More
For Each Patient, Capture Chart Data Over Time
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INET programming hosting service

• In-depth on demand programming expertise
• INET Specifier Quality Assurance, Level 1 2
• Programmer Level 1 Program dynamic questions,
  complex logic, and unique field specifications.
• Programmer Level 2 - Develop and/or integrate
  custom web pages, interactive media, conjoint,
  segmentation algorithms and custom data output.
• Programmer Level 3 Enhance the INET survey
  platform to accommodate survey design
  innovations.
• Quickly deliver high quality at a competitive
  price
• using best-in-breed survey generation tools and
  level of expertise.
• Proven and reliable platform with over 100,000
  completes/month.

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sample solutions
INET Field Management
Market Researcher
Sample Specifications in an e-mail or MS Word
document
OnlineCommunity
Country (Countries) Maximum length of
Interview. Sample target(s) Consumer gen pop,
age, gender, region, ethnicity etc B2B Decision
makers, title, purchasing criteria
etc Healthcare Specialty, Allied healthcare
professionals etc. Sample size N? /
n? Incidence(s)
Virtual Incentive
DigitalFingerprint
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sample solutionsonline community
INET sample suppliers World Wide Online Access
to gt 400,000 physicians
UK
DE
CA
FR
US
IT
EP
JP
US
KR
CN
IN
MX
BR
AU
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sample solutionsvirtual incentives
Access Generation Y facebook virtual
incentive 29 Response Rate
3
Qualified fluff owners have an option to take a
survey for munny
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A fluff owner community represents 160,000
daily active users (3 of the daily facebook
users)
2
An owner needs munny to care and feed their
fluff, buy gifts and do lots of fun activates.
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sample solutionsdigital fingerprint
Social Network Sample digital fingerprint
validation measures quality data
Social Networks
recruit fully opted-in respondents
Online Community n
Online Community 1
.
Onlinecommunity
....
Profile Database n
Profile Database 1
pre-survey digital fingerprint
Onlinecommunity
Onlinecommunity
one-off (i.e. cookies)
ongoing (i.e. pattern)
identify duplicate, heavy or professional user
post-survey validation measures identify
speeders, straight-liners, knowledge / security
question failures, OE legibility, screen
scrapers, and geo IP variances
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INET sample solutions

• Extremely flexible in delivering custom sample
  solutions
• INET finds hard to find sample targets through a
  network of over 40 local and international sample
  firms.

• INET can easily select the best sample provider
  for the study (not restricted with volume
  contracts.)
• INET prioritizes sample providers with rigorous
  verification measures and quality controls.
• Competitive pricing
• selecting the right sample source with a small
  INET field management fee.
• INET makes it simple by handling all the field
  details and providing a very easy-to-use online
  infield tool.

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INET Enabling Rapid Innovations In Study
Design

• Thank you.