COFFEE WITH A CAUSE

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COFFEE WITH A CAUSE

• Tabitha Albertson, Kristen Helling and Camille
  Neubauer

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C.C.sCoffee with a Cause

• Strategic Plan
• Tabitha Albertson, Kristen Helling
• Camille Neubauer

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Business Vision

• C.C.s Vision
• Focused in the University and Cooperate Districts
  of Western Washington .
• Full service coffee shops located in Bellevue,
  Seattle, Bothell and Tacoma.
• Coffee shops feature a full menu of competitively
  priced coffees and teas influenced by the Pura
  Vida coffee brand.
• Shops promote a comfortable atmosphere with large
  areas for meetings, studying and or just
  relaxing.
• Aim To provide a completely relaxed and friendly
  coffee house experience to all Northwest coffee
  lovers, young and old.

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Value Proposition

• Service
• Customers are paying for an experience as well as
  a quality beverage.
• Our staff will include ambitious, friendly and
  attentive individuals who will openly converse
  with customers.
• We will have a waiting staff to serve group
  meetings or study groups .
• Our shops will offer free wireless internet
  connections and large amounts of outlets
  throughout the shops.

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Value proposition (cont.)

• Giving Back
• A small proceed from each purchase will be
  donated towards the Pura Vida coffee foundation
  cause in Costa Rica.

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Value proposition (continued)

• Inviting Meeting Spaces
• Each shop will include at least one conference
  room that can be reserved free of charge as long
  as a beverage has been purchased. Ideally meant
  to meet the needs of meetings and study groups.
• In addition each shop will contain tables ranging
  from large to individual, comfortable sofa chairs
  and a cozy fire place.

• This is a place to come and stay!

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Competitive Advantage

• What Makes us Different from the rest?
• Our Drive for Service - Patrons are
  not only getting coffee but they are getting an
  experience.
• -Full service coffee shops
• -Table waiting staff
• -Discounted replenishment fees
• Delivery/Contract Options Contracts for local
  business or groups needing bulk coffee routinely
  can be arranged for regular coffee drop offs. For
  example Monday morning staff meetings or maybe
  even club meetings.
• -C.C.s will also delivery within a 5 mile radius
  for drink orders totaling over 8 drinks, free of
  delivery charges.
• Well do whatever it takes to make our
  customers leave with a smile!

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TARGET MARKET (UNIVERSITY SHOPS)

• University Shops (Seattle, Tacoma, Bothell)
• Target Market Student/Faculty Community
• University Shops are designed to cater to the
  needs of students and faculty by offering great
  meeting rooms and lots of space to make meeting
  and studying a more comfortable occurrence.
• To add to this picture, coffee and coffee
  replenishments are delivered directly to the
  customers so they dont have to step away and get
  distracted from their studies.
• Note These locations will have longer hours
  which are subject to change during mid-terms and
  finals weeks for student convenience.

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Target Market (Cooperate Shop)

• Cooperate Shop (Bellevue, Microsoft Campus)
• Target Market Cooperate Executive and Working
  Class
• This location is located in the heart of the
  Bellevue industrial area very close to the main
  Microsoft Campus. This is our only shop that has
  a drive-thru window and this shop generates most
  of the delivery contracts for the local
  businesses.
• This location is slightly smaller and offers more
  to the individual rather than the group,
  encompassing more single unit sofas and a large
  variety of business readings to entertain this
  type of market.

• Note This locations hours are typically run on a
  business hours schedule, closing much earlier
  than the university shops.

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The 4 ps

• PRICE
• Our prices will be fairly comparable to those of
  neighboring shops.
• We will always try to aim our cost right beneath
  our competition
• Our Niche in the coffee industry is more selling
  a service associated with a quality product

• PRODUCT
• Our shops will feature
• Brewed Coffees
• Espresso-based
• beverages
• Granita Ices
• Real Fruit
• Smoothies
• Juices
• Simple baked
• goods
• Lite Sandwiches

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THE 4 PS (CONTINUED)

• PROMOTION
• Punch Cards - A free beverage will be awarded
  for every 10 beverage purchased at regular price.
  
• .50 Refills - If you are taking advantage of our
  in-house coffee service the waiting staff will
  replenish your simple drip coffees and teas for
  only .50.
• University Stores These stores will work hand
  in hand with the local Universities to help
  promote college events, fund raisers and raising
  awareness for specific subject matters.
• As previously noted, A small percentage of every
  sale is donated to benefit the Pura Vida Coffee
  Foundation in Costa Rica.

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PROMOTION

• Ceramic Cups - For guest who are staying awhile
  we encourage the use of ceramic mugs to further
  make the guest feel comfortable and welcome.

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The 4 ps (continued)

• PLACE
• ¾ of our industry will be located near college
  campuses
• 1) University Village (Seattle)
• 2) University of Washington (Bothell Campus)
• 3) University of Washington (Tacoma Campus)

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The 4 ps (continued)

• PLACE
• Cooperate Shop
• 1) Microsoft Campus (Bellevue)

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Ownership model

• C.C.S Coffee, is a PARTNERSHIP
• EQUAL ASSETS FOR ALL INVOLVED
• DISTRICTS
• TABITHA BELLEVUE, LOCATION
• KRISTEN SEATTLE, BOTHELL LOCATION
• CAMILLE TACOMA LOCATION

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HOURS OF OPERATION

• SEATTLE LOCATION
• 630 am to 1100 pm
• BOTHELL LOCATION
• 630 am to 1100 pm
• TACOMA LOCATION
• 630 am to 1100 pm
• BELLEVUE LOCATION
• 500 am to 630 pm
• Later closing times during UW Finals Week will
  be disclosed when the dates approach.

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Scheduling
University Stores
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Scheduling
Microsoft Campus Store
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Staffing

• Staff needs to have good interpersonal skills
• Monthly one-on-one meetings with employees
• Wages 8.00-10.00
• Uniforms include black pants, black shoes, and
  dressy white tops