Triskaidekaphobia D or the fear of 13D Systems

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Triskaidekaphobia D( or the fear of 13D
Systems)

• Presented by
• Gregg Huennekens
• Jamie Reap
• May 5th 2007
• 2007 NFSA Convention
• Las Vegas, NV

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Triskaidekaphobia D( or the fear of 13D
Systems)

• 2005 NFSA Convention
• New York City
• United States Fire Protection Residential
  Marketing Strategy Conclusions
• Residential has the largest growth potential of
  any area in our industry.
• By specializing field and office staff, you will
  get through the learning curve under less
  competition.
• The pay-off for open-mindedness and calculated
  risk will be greater diversification and
  profitability.

3
Triskaidekaphobia D( or the fear of 13D
Systems)

• 2006 NFSA Convention
• Bermuda
• Residential Marketing Strategy One Year Follow-Up
  Conclusions
• Despite the downturn in residential construction,
  expect sustained growth in 13D due to successful
  inclusions in the model building codes
• NFPA 101
• NFPA 5000
• IRC (appendix only?)
• Municipalities must accept or deliberately omit
  provisions for 13D.

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Triskaidekaphobia D( or the fear of 13D
Systems)

• 2007 NFSA Convention
• Las Vegas
• NFSA has invested time, money and passion into
  developing a 13D market.
• A unique alignment of opportunity and timing has
  emerged.
• Will established companies embrace bold changes
  and capture the market?

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Triskaidekaphobia Dor the fear of 13D Systems
2007 NFSA Convention Las Vegas, NV

• What did we learn from you?
• Three objections to becoming involved in 13D
• Liability insurance concerns
• These will be more completely addressed by Best
  Practices.
• Ultimately, we will become more attractive to
  underwriters.
• Commercial work is plentiful, why take a risk?
• The expected opportunity for growth in commercial
  is modest in comparison to the enormous potential
  of the single-family residential market.
• Currently just 4 (max) of new homes in America
  receive residential sprinkler systems.
• Lack of 13D market
• Look again, its coming! Consider the progress
  made with the model building codes adopting 13D.
  NFPA 101, NFPA 5000, ICC (IRC)
• Look at the impact that Fire Team Tennessee made
  in that state starting from square one.
• Look how that success spread across the entire
  country with Fire Team USA in 2006. 27 of 50
  states now have at least one municipality
  requiring 13D!

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Triskaidekaphobia Dor the fear of 13D Systems
2007 NFSA Convention Las Vegas, NV

• Fire Team USA 2006 and 2007 destinations imposed
  over map of 100 fastest growing counties in the
  USA.

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Triskaidekaphobia Dor the fear of 13D Systems
2007 NFSA Convention Las Vegas, NV
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Triskaidekaphobia Dor the fear of 13D Systems
2007 NFSA Convention Las Vegas, NV
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Triskaidekaphobia Dor the fear of 13D Systems
2007 NFSA Convention Las Vegas, NV
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Triskaidekaphobia D( or the fear of 13D
Systems)

• Annual fire statistics
• confirm the significant
• need for fire sprinklers
• in single-family homes,
• yet as always, there is
• trepidation with the
• notion of exploring a
• new world.

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Triskaidekaphobia Dor the fear of 13D Systems
2007 NFSA Convention Las Vegas, NV

• There are risks and
• costs to a program
• of action.
• But they are far
• less than the
• long-range risks and
• costs of comfortable
• inaction.
• -John F. Kennedy

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Triskaidekaphobia Dor the fear of 13D Systems
2007 NFSA Convention Las Vegas, NV

• Questions?
• Comments?
• Concerns?