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Creating Industries for the Future The Role of
Natures Infrastructure
Julia Marton-Lefèvre Director General The
World Conservation Union (IUCN)
Creating Industries of the Future Partnerships
for Sustainable DevelopmentConference on Good
Governance and Social and Environmental
ResponsibilityOslo 28-30 March 2007
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Business infrastructure
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Natures infrastructure
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Provisioning Services
Goods produced or provided by ecosystems

• Food
• Crops
• Livestock
• Capture fisheries
• Aquaculture
• Wild Foods
• Fiber
• Timber
• Cotton, hemp, silk
• Wood fuel
• Genetic resources
• Biochemicals
• Freshwater

Photo credit (top) Tran Thi Hoa (World Bank),
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Regulating Services
Benefits obtained from regulation of ecosystem
processes

• Air quality regulation
• Erosion regulation
• Climate regulation
• Water purification
• Disease regulation
• Pest regulation
• Pollination
• Natural hazard regulation

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Cultural Services
Non-material benefits obtained from ecosystems

• Spiritual and religious values
• Knowledge systems
• Educational values
• Inspiration
• Aesthetic values
• Social relations
• Sense of place
• Recreation and tourism

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Supporting Services
The services necessary for the production of the
other ecosystem services

• Soil formation
• Nutrient cycling
• Primary production
• Carbon sequestration

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Guayallabamba River - Ecuador Ecosystem Services
for Quitos Water Supply
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Image, graphs etc
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WHY invest in water and ecosystem services?
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Image, graphs etc
US, China, France. Worsening across Africa
South Asia
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Arctic ice cap in 1979. NASA
Arctic ice cap in 2003. NASA
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Pangani River TanzaniaFair water allocations
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Image, graphs etc
Finding tailored solutions
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Market Based Mechanismsfor clean rivers and fair
distribution
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Investing in the water resource base Private
Schemes ie. direct payments / land
purchase Cap-and-Trade ie. cap pollution and
trade permits Certification ie. included in
product price Public Schemes ie. user fees,
tax and subsidies
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Solutions Inspired by Nature
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Critical Mass Discothe first sustainable dance
club
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