Canada On The Move: A Primer

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Canada On The Move A Primer

• Diane T. Finegood, PhD
• Scientific Director
• Canadian Institutes of Health Research
• Institute of Nutrition, Metabolism, and Diabetes

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Outline

• Some context
• What is Canada on the Move (COTM)?
• A bit of history
• Where are we going and why are you here

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INDIVIDUAL
POPULATION
Energy Expenditure
I
T
Y
OBESE OR UNDERWT
O
P
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E
V
Food intake Nutrient density
A
L
E
Causal Web
Source see Kumanyika Ann Rev Pub Health 2001
22293-308
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What is Canada on the Move?COTM is

• Research project
• 87 strongly agree or agree
• Health promotion project
• 79 strongly agree or agree
• Integrated research and evaluation project
• 87 strongly agree or agree

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What is Canada On The Move?Researcher Responses

• Web-based research platform
• A research platform that facilitates collection
  of data from the public (as related to physical
  activity and the use of pedometers) and that will
  distribute that data (as appropriate) to
  researchers and policy makers with the ultimate
  goal of changing health care delivery.
• Unique partnership initiative aimed at increasing
  physical activity among Canadians
• That it has been initiated, the success of which
  is unclear. How success is measured is also
  unclear.

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What is Canada On The Move?Policymaker Responses

• A web-based tool that will allow Canadians an
  opportunity to contribute to national health
  research.
• Individuals can provide physical activity
  information while organizations can provide
  information regarding programs initiatives.
  Information will be analyzed by qualified
  researchers and used by those in the field in
  terms of best practices for promoting healthy
  living in Canada.
• A wonderful source of information about physical
  activity.
• An innovative program, that has tremendous
  potential and opportunity from a variety of
  perspectives. (Research, program development and
  transferability to other settings.)

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What is Canada On The Move?Practitioner
Responses

• An internet tool to assist in evaluating physical
  activity promotion.
• A potential motivator for employees.
• A website where Canadians can track their
  progress and monitor improvement.
• It can mobilize people to take actions to improve
  their health as well as the health of family,
  neighbours and communities through getting
  involved in COTM. A unique model to integrate
  research, evaluation and health promotion at
  individual and community level.
• It is about building capacities for people to
  participate in decision-making and to take
  ownership of their health and well being.

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Vision

• To improve health through health research that
  identifies effective approaches to health
  promotion and disease prevention.

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Mission

• To establish a national platform for data
  collection, research and evaluation of programs
  that support increased physical activity and
  healthy eating
• by engaging Canadians to provide information
  that, in aggregate, will allow identification of
  effective programs in health promotion and
  disease prevention
• through partnerships and collaboration with
  public and private sector organizations
  interested in addressing the epidemic of obesity.

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What is this national platform?

• Individual survey research tool
• Demographic questions
• Confidence for increasing level of physical
  activity
• Current level of physical activity
• Built environment (crime rate, sidewalks, shops)
• BUT could be anything with more development!
• Physical activity tracking tool
• Record physical activity in terms of steps
  (pedometer based)
• BUT could be anything with more development!

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Platform Design
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COTM HistoryWe are relatively young
Kellogg launches 2nd wave
Kellogg launches 1st wave
Partnership consultation
Visioning Consultation
Reconnect with AOTM
SWAT team Meeting
Hire Dr. Adria Rose
Website goes live
6 RFPs funded
Press releases
First meetings
2003
2004
July
Shift from CMSO to COTM
Advisory Board formed, RFP Issued, SWAT team
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COTM History We have big plans
Business Plan Development
AOTM License renegotiation
Redevelop website for groups
Getting Canada on the Move
Group Toolkit Development
Switch to ResearchNet
Takeaways developed
CJPH Supplement
Hired David Crouch
RFA/ RFP
2005
2006
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Going Forward with Citizen Engagement Website
Enhancement

• Develop group toolkit based on results of Getting
  Canada on the Move
• This meeting will strongly shape the future
  direction for COTM
• Increase and improve functionality
• Incorporate other kinds of physical activity?
• Accommodate the collection of data about
  children?
• Facilitate the ability to create competition
  between teams of individuals?
• Increase awareness of the opportunity to donate
  your steps to health research

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Going Forward with Practitioner Engagement Group
Toolkit

• Create mechanism to link individuals to
  groups/programs
• Provide visibility to engaged groups
• Provide information back to groups that will be
  useful to them in determining their success

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Going Forward with Research Canadian Journal of
Public Health

• Supplement Publication in early December 2005
• 7 or 8 articles expected
• Summarize results for first year
• Develop partnerships to help fund publication
• Create a level playing field to engage new
  researchers with project

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Going Forward with Research New Opportunities

• Expand research linked to COTM
• Maximize the outputs and outcomes
• RFA / RFP for new linked projects
• Working groups
• Engaging children
• New survey instruments

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Going Forward with Policymaker Engagement

• Raise awareness that COTM is an integrated
  platform for engagement of researchers,
  practitioners and policymakers
• Identify how COTM can help with accountability
• Identify sources of support to implement the
  recommendations of the meeting participants

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Platform Design
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Canada on the Move Staff

• Dr. Adria Rose,
• Director of Partnerships, Full time
• David Crouch
• Project Manager, New hire, 60 time
• David Hendry
• Public liaison and finance, Part time
• Patricia Lancia
• CJPH Supplement Coordination, Part time