Public procurement in in Dumfries

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Simon Michaels Director of f3 and Localfoodshop
Direct marketing and engaging with the
customer through different media
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Supply chains
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Creating shorter supply chains

• why do it? - producer margin, local economic
  multiplier, control
• enabling supply chain development - what scale /
  whos involved?
• integration producer to buyer producer to
  producer
• collaboration areas production, marketing,
  consolidation, distribution

f3 - the local food consultants
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Making the argument and sustaining support

• local economic multiplier effect the leaky
  bucket
• social integration and food culture
• health
• carbon impact food miles, packaging, waste,
  pollution, landscape

f3 - the local food consultants
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New models for distribution

• hubs eg Somerset Local Food Direct, Sussex hub
• loadshare eg. Taste of Arran
• direct nominated contracts eg fishcakes in SE
• Trade-facing consolidation eg HEFF Roads
• Working with couriers and hauliers eg Highlands
  Islands

f3 - the local food consultants
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Hands on help for producers

• training, motivating, hand holding meeting the
  challenge of a competitive world
• business support mentoring
• rental space incubation, npd, start up and
  growth
• certification, meeting regulatory standards
• brokerage

f3 - the local food consultants
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Information systems

• supply and demand information
• contract management helping the smaller
  producers
• directories and trails
• online selling own websites Localfoodshop.co.uk

f3 - the local food consultants
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an online farmers market

• a low cost e-commerce facility for producers
  and food hubs
• many producers on one site
• customer searches by postcode, to identify
  their nearest sellers - or by name, product
  or region
• customer makes one transaction
• traffic drives through multiple partner sites
  and national level PR
• market exposure to hundreds of thousands of
  likely customers

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Search results
customer postcode required
producers browsed by product type
search results show list of nearest producers,
shops or hubs
or search by by name or region
producer selected click through to their page
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Vendors pages
shopping basket with delivery options
profile and link to more information and images
customer pays by card
products listed - all info edited by producer,
incl. stock levels
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Localfoodshop e-commerce for local food
producers
multiple customer entry points via PR and
partnership promotions
links on directory websites and from producers
own website
Localfoodshop hundreds of producers, thousands
of products
orders made
Order consolidation where possible
one transaction
orders sent to producers
producer or hub delivers
producer paid at end of each month
f3 making local and sustainable food happen
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Simon Michaels
www.localfood.org.uk
www.localfoodshop.co.uk