Presentation To DHL

1
David Deighan, Shannon Development
2
Shannon Development

• Established by the Irish Government 1959
• Responsible for economic development in the
  Shannon Region
• 40 years experience in the attraction in Regional
  Development
• 220 people employed
• 80m turnover per annum

3
Ireland A Profile

• Population 3.7 million1500 overseas firm
• 164,000 people employed
• Exports of 11.96b
• Economy
• Unemployment 4.3
• GDP 100b
• GDP Growth 9 in 2000
• GDP per capita 23,000
• 90 of GDP is exported
• Member of both EU Euro

4
Shannon Region A Profile
Population 420,000 Area 10,232 sq. km Labour
Force 200,000170 overseas firms employing
21,000 people 700 indigenous companies
employing 13,000 people.
SOUTH OFFALY
CLARE
NORTH TIPPERARY
.
LIMERICK
NORTH KERRY
.
5
Indigenous Industry SMEs

• 700 entities employing 13,914 people

• Capability Supports-- Strategy- RD- Human
  Resource Dev.
• Capacity Supports-- Fixed Asset- Employment-
  Preference Shares

6
Foreign Direct InvestmentKey Drivers

• Access to young well educated English speaking
  workforce
• 12.5 corporation tax rate
• Stable political/economic environment
• Access to EU markets of 320 million consumers
• Incentive package - Fixed asset- Employment

7
Innovation Investment - a key driver

• The Innovation Strategy 1998 - 2005

8
(No Transcript)
9
Regional Innovation Strategy1998-99

• Building a regional consensus
• Analyse demand for innovation from private sector
  
• Analyse regional trends
• Analyse supply of support services
• Strategy definition
• Implementation

10
By 2005

• Changes to regional policy
• Regional innovation placed central to regional
• plans new organisational structures
• Knowledge networks
• Design, higher education/enterprise, services
• networks
• Enterprises benefiting 700
• Funding sources
• Interreg Innovative Actions Fifth
• Framework domestic

11

• Knowledge networks
• Design, higher education/enterprise, services
• networks

12
Network Building Blocks
Business
Education
Innovation
13
A New Brand
14
(No Transcript)
15
Vision

• By 2005 to have 5 InnovationWorksin the Shannon
  Region at the forefront of knowledge business
  creation.
• These knowledge centres will have appropriate
  architecture that will contain systematic support
  systems within a creative / experimentation /
  learning / risk taking environment.

Achieved
16
Mission

• To lead the development of HPSUs in the Shannon
  Region through the InnovationWorks model.
  Incorporating
• Venture development process.
• Facilities.
• Financial and VC supports.
• Key Expertise.

17
(No Transcript)
18
Knowledge Network Locations
19
National Technology Park Limerick 1998
20
Medical Devices ICT E Learning
21
Kerry Technology Park 2002
22
IT Digital Media Software Back Office
23
Tipperary Technology Park
24
IT Animation
25
Birr Technology Centre 2003
26
Science IT Back office

• Add Logo

27
Birr Georgian Heritage
28
IT Software Back office
29
InnovationWorks IAPE April 2005
30
Innovation - a key driver

• Enterprises benefiting Enterprises
• Interreg Innovative Actions Fifth Framework
  domestic
• Innovative Actions
• TRESP
• ACCREDITS

31

• Innovative Actions Programme
• 2003- 2004

32

• Why?
• Rural based companies- low users of technology
• Unaware of depth of expertise within HEIs.
• Opportunity to combine resources of four colleges
  to address rural SME needs

33

• Programme Elements
• Provision of Academic to SME in an audit/
  consultancy capacity
• Placement of technical graduate as follow up
• SME Technology awards new uses of technology
• Technology Watch / Observatory for SME

34

• Conclusions
• Successful outcomes / technology investment made
  by SMEs thanks to Innovative Actions Programme
• Technology Transfer and Collaboration needs
  regular promotion / awareness raising within
  SMEs
• HEIs / Academics need to be encouraged and
  acknowledged for working with Rural SMEs

35
Services Business Development Programme

• Shannon Development
• The Welsh Development Agency

Trans Regional Innovation Project
Knowledge based service companies Innovation
Action in Shannon and Wales
36
Company characteristics

• Creative
• Dynamic
• Technically skilled
• Culturally diverse
• Export potential
• People-based
• IPR as Knowledge

• Small
• Inexperienced
• Fast-moving sectors
• Poor growth skills
• Rapid staff turnover
• Little networking
• Poor support system

Conclusion - service sector companies need
innovation tailored to their specific needs,
which are largely people-based.
37
Company Needs Study
38
Where to !

• Marketing
• Networking within Ireland and with
  transnational partners
• Internationalisation- prepare bring these
  companies into new and wider market

39
The Implications of Clusters for Companies (Ml
Porter 2000- Ireland - Location 10-25-00.ppt)

• Location and competitive strategy
• Location and global strategy
• Location and business growth
• Location and entrepreneurial management
• (Ml Porter 2000- Ireland - Location 10-25-00.ppt)

40
ACCREDITS

• Accelerating Creative Clustering of Regional
  Enterprises through Digital Innovation Strategies

A Sectoral Clusters Development
41
Business Networks in Shannon Region

• EDMN
• www.europeandigitalmedia.com
• Shannon, HIE, ALMI, Land Salzburg
• 100 companies

Ireland Digital Media Forum (Dublin) and Irish
Exporters Association
42
Business Networks in Shannon Region

• EDMN
• Digital Media Forum
• ATC
• ShannonSoft
• Supply Network Shannon
• Design Shannon

43
The challenge of terminology

• Italy Industrial districts
• Sweden Clusters
• Ireland Networks
• UK Sectors
• Others fora associations clubs

Source CM International 2005
44
Business networks a continuum?
Extent of interaction between firms
J/V partnership
Representative body or Trade assoc
Clusters
Supply networks/chain
Sector networks or fora
Number of firms involved
Source CM International 2005
45
The SME perspective

• Scenario
• You are the MD or CEO of an SME that has been
  invited to join a business network.
• Question
• What are the questions that you would ask the
  network promoter/organiser to help you decide if
  you should join or not?

Source CM International 2005
46
Company Case Studies
47
Other SMEs

• 3D Eagle View
• Golf Cards
• Nowcasting International Ennis, Co
  Clare and Aberdeen, Scotland
• Marine Forecasting
• Connemara Cluster of Media and Production
  companies
• TV Soap Opera Production
• Language learning on mobile
• Animation

48
Business Networks in Shannon Region

• To make EDMN company led and widen base and scope
  in Ireland
• Linked to Digital Media Forum and Irish Exporters
  Association

49
Business Networks

• Digital Media Forum - Dublin
• www.digitalmediaforum.net
• Based in Digital Depot, Dublin
• 40 DM Companies
• Training Skillnet
• Company led and to develop
• EDMN in Ireland

50
Business Networks

• Atlantic Technology Corridor- ATC
• www.atlantictc.ie
• The Atlantic Technology Corridor (ATC), based in
  the West of Ireland, is a globally significant
  cluster of 270 companies
• Information, Communications and Technology
  companies (ICT)
• Medical Technology companies.

51
Business Networks

• ATLANTIC TECHNOLOGY CORRIDOR- ATC
• www.atlantictc.ie
• 270 companies employing over 22,000.
• 180 Irish owned
• 90 North American and European.

52
Economic Product Development/Investment

• E Towns
• 4 Towns
• Large scale tourism projects
• Doonbeg
• Tralee
• Bunratty
• Innovation Centre
• Limerick
• Tralee
• Technology Parks
• Shannon Broadband

53
A Future Vision!

• B2B collaborations
• Uppsala Business opportunities
• Joint ventures
• Research co-operation
• Supply chains
• Business Networks Co-operation
• EDMN
• Joint Learning and Training

Company to Company will make it work !