Netlog

1
Netlog

• Experiences from Europes leading social portal

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Netlog company

• Belgium-based publisher of popular online social
  media
• 20 employees
• 32 freelance community managers and moderators
• Funding of 5 million by Index Ventures

3
Netlog in numbers

• 9 European languages
• 20 million members throughout Europe
• 30 million unique visitors per month
• 150 million visits per month
• 3 billion monthly page views
• 1,5 billion online minutes per month
• Target audience 14-24
• Median age 17
• Average Age 21

4
Netlog the concept

• Pan-European Social Portal where users can
  communicate and connect with
• ...their friends network
• Friendslog
• ...like-minded people
• Music, Events, Videos, Clans, Tags
• ...their community
• age- and geotargeted community of Netloggers

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Friends network Friendslog
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Like-minded people Music
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Like-minded people Events
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Like-minded people Videos
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Like-minded people Clans
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Like-minded people Tags
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Age- and geotargeted community

• Filter
• No language crossing
• Avoid language pollution
• Easier for moderators

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Site Layers
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Why visiting Netlog?
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What can be disclosed on Netlog?
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What cant be disclosed on Netlog?

• Dutch example ZIP code is revealing the actual
  street

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Privacy Statement

• To guarantee everyones safety and privacy,
  Netlog does not allow the publication of personal
  data like
• telephone numbers
• addresses
• e-mail addresses

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Hiding information

• For much of your personal data, you can choose on
  your Dashboard what you want to publish on your
  profile page.
• For example birth date

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Privacy Settings
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General warnings

• Inform your parents/guardians that you are using
  Netlog
• Do not tell anyone your home address
• Do not tell anyone your telephone numbers
• Blacklist people you dont want to talk to
• Inform Netlog and/or your parents as soon as you
  get weird or upsetting messages
• Dont meet people youve met online, or be very
  careful when doing it

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How about minors?

• Terms Conditions
• Minors should have the permission of one of their
  parents or legal guardian before registering.
• In any case, you should be older than 13 to
  register.

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Authentication data

• No eID
• Confirmed e-mail address
• IP address
• registration
• every login
• every action
• Trust security label (MSISDN)

22
Identity and Identity Theft

• By registering, you agree that you are providing
  true, accurate and complete information
• All data you upload or post must not violate or
  infringe upon the rights of authors, patents or
  trademarks, or the intellectual, privacy,
  personality or publicity rights of a third party

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Use of data

• Registered at Belgian Privacy Commission
• European law concerning the protection of private
  data
• Data can be used for commercial targeting
  (explicit consent)

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How do we find out about abuse?

• Report abuse button on pms, pictures, blogs,
  profiles, videos...
• Abuse_at_netlog.com
• 24/7 moderation

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How do we cope with abuse?

• Notice and Take Down Regime (inappropriate
  content)
• Notice and Report regime (illegal content)
• FCCU and local authorities
• International requests rogatory commission
  required

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Some quotes

• You Get To Meet New People And That's Good
  Because I Love Meeting New People (JayEss07)
• it is safe and a fun way to make friends across
  the world (lil_sweet_lydia)
• i like looking at pictures just because it is
  fun. (slim_pickens)
• I like the free picture uploads. (Alchemelia)
• I like that you can chat and make friends,
  because I am a talker and I love to make new
  friends. I also like that you make sure we are
  safe but give us our freedom of language and
  crap.
• I love the whole idea of netlog!!!
• What I like most about Netlog, is that I can meat
  and get to know a lot of different kinds of
  people on Internet in a very short time.
  Resulting in a huge groupe of friends and fans
  from all around the wourld )
• Its a fast and easy way to interact with my
  mates and I use it all the time.