Nursery and Garden Center Operations

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Nursery and Garden Center Operations

• CHAPTER 1

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objectives

• Retailing in the Third Millennium
• Killer applications - wheel, then stirrup
• This year 25 killers alone

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To be successful

• Work on your business not in your business
• One day out of every 3 months to revise and
  review

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Steps to success

• Be focused on your customers and their needs
• Customer count down 10 but average income has
  increased
• Leisure industry compete with food, vacations,
  etc

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Garden advantage

• Lifestyle statement
• Employ a landscaper
• Or do it themselves

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traditional

• Offer customer plants, products, and play the
  price game
• Squeezed out by mass merchandisers
• Judged by price

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contemporary

• Help consumer improve their garden
• Enhance or expand their garden
• Provides solutions to customers problems or
  dilemmas

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Sigmoid curve

• Life span of something
• A person, business, nation
• Beginning start slowly learning, experimenting
• Learn more start up the curve, then downhill
• Page 5 in the book

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secret

• At point C use resources to reinvent your
  business
• Fix problems soon
• Contemporary lifestyle outlets

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Todays consumer

• We are cocooning
• Fantasy adventures
• Small indulgences
• Egonomics
• Cashing out
• Down aging

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continued

• Being alive
• Vigilante consumers (a cause)
• 99 lives DIY or DIM
• Save our society
• Anchoring
• Atmosfear pollution
• Clanning form groups

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continued

• Eveolution women/men shopping habits
• Icon toppling - pillars are in question
• Pleasure revenge-individualistic
• Futuretense old fashioned service

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Dont fall into failure trap

• To create profit and to develop an asset to
  either sell later on or to develop for future
  generations

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Ten steps to failure

• Testing prior to introduction
• Run client-response advertising
• Know your USP unique selling proposition

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continued

• Backend - add on sales
• Address customers needs
• Dont sell your way out, educate your way out
• Make business fun
• Always tell customers why

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continued

• Stick to marketing campaigns that work
• Always focus on customers and nobody else

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Keys to success

• Lack of planning
• Location
• Merchandising strategy
• Communications strategy
• Size of your retail outlet sales per square foot

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conclusion

• General overview of what helps success in a
  garden center business