This

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This
Can Become.
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This
When You
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• A Morgan Spurlock Documentary

Powerpoint by Ruth Johns Patti
McNally Shannon Stoneham
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Morgan SpurlockAmerican Independent Film
Director/Screenwriter

• -Born November 7, 1970 in West Virginia
• -Rejected 5 times from University of Southern
  California Film School
• -Bachelor in Fine Arts from NYU Tisch School of
  the Arts (1993)
• - Life Before Film-making
• Standup comedian in Los Angeles
• Homeless
• -Currently resides in Manhattan with fiancé
  Alexandra Jamieson

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Audience

• Targeted towards
• -Any American who eats fast food
• -Any person concerned with the health of our
  future population and the obesity epidemic

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Purpose

• -For Spurlock to test if fast food is as
  harmful as scientists say it is
• -To educate about obesity and its causes
• -To inform the risks of consuming fast food
• -How fast food has suddenly impacted the health
  of American and their diets

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Ethos
-Self Induced McDonalds Binge for 1
month -Consults 3 different specialists and a
nutritionist -Interviews other professionals for
their opinion (ex. Called 100 nutritionists
nationwide and 95 said fast food contributes
to obesity epidemic)
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Pathos

• -Opens film with children singing fast food song
• -Kids able to identify Ronald McDonald but not
  George Washington and Jesus
• Throughout film, Images of obese people consuming
  McDonalds
• -Obese man, receiving gastric bypass, tells his
  story of losing his eyesight because of sugar
  consumption

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Logos
-Facts play into pathos (ex. Showing amount of
sugar consumed after 1 month) -1 out of 4
McDonalds did not provide any type of nutrition
chart -Only 7 items on the menu dont contain
sugar -Americans eat out 40 of their
meals -America is the most obese nation in the
world -Morgans Cholesterol went from 165 to 225
after 2 weeks of McDonalds diet -Morgan
gained 24 lbs after a month diet of McDonalds
which consisted of 3 square meals a day