Individual Creativity

1
Individual Creativity

• Jerry Banks
• Great ideas!

2
George Bernard Shaw

• Some see things as they are and wonder why I see
  things as they are and wonder why not.

3
Fractionation

• Not to break a problem down into its components
• But, to stimulate restructuring
• Aim is not to explain
• But, to escape from a fixed pattern

4
Example Peach Picking Machine

• Extending
• Finding
• Selecting
• Grasping
• Picking
• Transportation to field storage
• Protecting

5
Example Peach Picking Machine

• Restructure
• SelectingGraspingPicking Shaking
• TransportingProtecting ?
• Objective is to look at a less complex problem
• Restructure the fraction into larger fractions

6
New products for meals on the run, (AJC, May 8,
2002)

• How busy are we?
• New IronKids Crustless Bread
• Thomas E. Wilsons already-cooked pot roasts that
  need just 5 minutes in the microwave
• Tube foodsno spooneat as you go
• Go-Gurt yogurt

7
New products for meals on the run, (AJC, May 8,
2002)

• How busy are we?
• Eat on the run
• Hersheys Portable Pudding in a squeezable
  wrapper
• Too busy to chew
• Bar Power Gel delivers carbohydrates to the
  weekend athletejust squeeze it in your mouth and
  wash it down with plenty of water

8
At McDonalds, new recipes (WSJ 6/13/95)

• Pasteurized, liquefied eggs rather than fresh
  eggs
• Workers dont have to crack eggs
• Precooked meat patties
• Precooked reduces contamination
• Frozen pancakes
• Computer keyboards
• Customers enter orders

9
At McDonalds, new recipes (WSJ 6/13/95)

• Self-service beverage counter
• Untoasted bun
• Eliminates need for commercial toasters

10
The New Menu Option at McDonalds Plastic,
(11/26/02)

• Faster food
• McDonalds spent US181 million to upgrade its
  kitchen operations, making it possible for its
  cash registers to have high-speed access to
  credit card processors

11
The New Menu Option at McDonalds Plastic,
(11/26/02)

• Goal is to get customers in and out in 90 seconds
• Step 1
• Customer places order, then swipes card to pay
• Step 2
• Approval takes 4 to 5 seconds compared with 8 to
  10 seconds for cash
• Step 3
• No signature required

12
From Reengineering the Corporation by Hammer
Champy
13
Unit sales of carbonated beverage

• Syrup
• Carbonated water
• Cans
• Tops
• Cases

• Transportation
• Storage
• Route Trucks
• Deliver to machines
• Vend

14
How can these steps be reduced using
fractionation?
15
U-scan Express Lane

• Activities to checkout at the grocery store
• Old way
• New way
• 44 of sales are processed by U-Scan at some
  Kmart Stores
• Read more at http//www.fashionwindows.com/visualv
  endors/2001/optimal_robotics.asp

16
U-scan Express Lane

• How did NCR develop it?
• The big breakthrough came by a question
• Cant any schmoe scan a loaf of bread?
• Small refinements of existing NCR components were
  made so that they would work together fast,
  seamlessly, and without taking much floor space
• Ill help myself, Newsweek, April 29, 2002

17
Smart shopping carts are ready to roll (USA
Today, 10/28/03)
The smart shopping cart is coming soon to a
supermarket near you, along with an array of
other gizmos designed to make your trip to the
grocery store more efficient and profitableand
to keep you coming back. The smart shopping
cart, made by IBM looks like a normal one except
for an interactive screen and scanner mounted
near the shopper. Once the shopper swipes his or
her store card, that customers shopping history
is available for all kinds of purposes, from
presenting a suggested shopping list to alerting
the shopper to discounts or reminding him or her
about perishables purchased a month ago. If the
purchaser scans purchases at a self-checkout, the
cart can suggest a wine or a recipe to go with
dinner. In addition to the smart shopping cart,
IBM is introducing other high-tech machines like
a computerized produce scale that senses the type
of produce and then weighs and prices the
purchase.
18
Exercise

• Restructure the activities of loan processing at
  a commercial bank
• Work in groups of four
• 20 minutes
• 3 minutes reporting time/group

19
Press on. Nothing in the world can take the place
of persistence.

• Sign above the desk of Jim Morgan, President,
  Applied Materials (annual sales US7.3 bbn in
  2001)

20
Reversal Technique

• Henry Ford
• Instead of asking How do we get the workers to
  the material?
• How can we get the material to the workers?

21
Reversal Technique

• Alfred Sloan
• Took over GM on the verge of bankruptcy and
  turned it around
• Had always been assumed that consumers would pay
  for a car before driving it
• He pioneered the concept of installment
  purchasing
• Customers pay for the car while driving it

22
To increase the effectiveness of the interviewing
procedure from the employers point-of-view

• Be impersonal
• Avoid any interest in the person as anything
  other than a human resource.
• Be indifferent
• I was assigned the job of interviewing you
  prospects, and the sooner I finish, the sooner I
  get to go have a beer and a steak dinner.

23
To increase the effectiveness of the interviewing
procedure from the employers point-of-view

• Be impatient
• I have an interview schedule that goes from 800
  AM until 400 PM with only 30 minutes for lunch,
  and each interview has a list of questions to be
  answered. Lets get on with it.
• Keep the interview one-sided
• Remember that your primary purpose is to weed-out
  candidates.

24
To increase the effectiveness of the interviewing
procedure from the employers point-of-view

• Be rigid
• I have no time to answer your questions, Ive
  got my own agenda to finish.
• Avoid establishing rapport
• Avoid subjects in which the candidate might be
  interested.

25
Exercise

• If you were in business and wanted to have the
  worst possible sales next quarter, what would you
  do?

26
Reversal 2003 style

• Graduating MBAs
• Record levels of debt
• Starting salaries that have slid 15
• Fierce competition for scarce jobs
• Including still-unemployed 2002 graduates

27
Reversal 2003 style

• Ditch the old approach
• Students are doing their own case studies and
  presenting them at interviews
• Visiting retail branches of stores and making
  recommendations for product placement, store
  layout, and advertising circulars
• Surfing the net
• Finding who is interviewing and looking for a
  connectionhobby, hometown, former boss

28
Anonymous

• We need the ability to unlearn what we know.

29
Radial Outline
30
Chicken problem

• Suppose that you are growing vegetables in your
  back yard garden, but the neighbors chickens are
  wandering into your yard freely and eating the
  vegetables.
• How can you solve this problem?

31
Chicken problem

• Build a fence
• Call animal control
• Get a cat
• Get a dog

32
Chicken problem
33
Chicken problem
34
Chicken problem
Using MindJet (www.mindjet.com)
35
Chicken Problem
Using MindJet (www.mindjet.com)
36
Chicken problem
37
Chicken problem
38
Chicken problem
39
Exercise

• There is a loud party next door, and you cant
  sleep
• Use a radial outline to solve the problem
  starting with the categories
• React
• Prevent being bothered
• Get revenge

40
Suggestions
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End