Live Earth

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Live Earth

• SOS Answer the Call
• Event Greening
• Messaging Solutions
• Sponsors

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Multi-Stream Waste
LE Venues usedmulti-stream waste to separate
recyclable biodegradable materials from waste
stream
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Volunteers Waste Stream
NY Volunteers Explain Multi-Stream Waste Process
to Audience Members
Shanghai VolunteersSort Waste despite the rain
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Composting
Compost Tumbler in Johannesburg
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Waste Statistics

• Unprecedented diversion ratesfor an event of
  this size

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Public Transit Statistics

• Transportation options presented in radio spots,
  with tickets, on web
• Dramatically increased use of public
  transportation

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Total Emissions

• Emissions well-below estimates publicized in
  hostile press
• Create a standard benchmark to begin comparing
  large-scale, live events

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Sponsors

• Pepsi focused on Recycling Recycled Materials
• Philips promoted efficientlighting campaign
• Esurance helped collecttransportation data
  forCarbon Offsets
• smart provided clean diesel bio-diesel
  forartist transportation

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Live Earth Messaging

• SOS Save Our Selves Answer the Call
• Cross platform web, mobile, TV, live, etc.
• Empowering solutions-based message for
  individuals, businesses communities

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Live Earth Solutions
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Live Earth Pledge
Millions of Pledges- the estimated emissions
reductions is hundreds of thousands of tons of
CO2 over 10 times amount emitted by Live Earth
Lous Pledge Scrolls on Screenas Metallica Plays
in London
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