Contents

1
(No Transcript)
2
Contents

• About Ringtone Cards
• What are Ringtone Cards
• How Ringtone Work
• Options
• Reporting
• Why Choose Ringtone Cards
• Target Audiences
• RingCandy.com Simply Dynamics Fulfillment
  Partner
• Case Studies
• Frequently Asked Questions
• Summary
• Appendix

3
What exactly is a Ringtone?
Definition A ringtone is the tune your cell
phone plays to let you know that someoneis
calling you. Your mobile phone may be able to
hold up to twenty or more different ringtones.
You can change your ringtone so that your phone
plays your favorite songs, or customize your
phone to play different tunes for specific
callers. Types of Ringtones Monophonic
ringtones are tunes that are reproduced one note
at a time. Polyphonic ringtones are more
advanced musically. They can play several notes
at the same time, combining for example a piano
sound with drum and base. Realtone ringtones
are better than polyphonic ringtones. They can
be actual sound effects, music or voice
recordings.
4
What is a Ringtone Card?
A prepaid ringtone card contains a preset amount
of free ringtones or other content, like
wallpapers for your cell phone. The ringtone is
uploaded onto your cell phone from Ringcandy.com
by simply entering the PIN number and qualifying
your phone. The card allows consumers to choose
from thousands of ringtones or other content such
as wallpapers, games and other fun stuff.
Front of card
Back of card
Ringtone promotions are extremely versatile. They
can be placed on a plastic card delivered through
the internet, or printed directly on the product
packaging.
5
How it Works
Printed instructions direct cardholders to a
landing website.
The landing page is branded with your companys
name, logo, hyperlinks, etc. The page then
redirects them to the Ringcandy.com site to
redeem their PIN number.
Once cardholders enter their PIN number, they
can choose from thousands of ringtones or other
content such as wallpapers, games and other fun
stuff.
6
Landing Web Page Options
Before users receive their free ringtones, they
can be directed to a custom branded website that
allows your company to interact, educate and
upsell current customers and prospects.
Survey Website A survey is a great marketing
tool. Once the survey is completed, cardholders
are directed to the Ringcandy site to redeem
their content.
Branded Website A branded html web page can be
as simple as your companys colors and logo, or
as interactive as a flash site.
Up-Sell Offer Website An up-sell offer drives
cardholders back to your product. Up-sell offers
can be a coupon, an event invitation or a new
product launch.
Co-Branded Website Your companys identity
frames the service providers website, that way
your identity is constantly branded even as
cardholders click thru different pages within
the site.
7
Online Redemption Reporting

• The truly unique advantage that Simply Dynamic
• offers is web reporting on all aspects of online
• redemption. Customers can
• Capture Demographics on your Target Audience
• Build Customer Profiles with Survey and
  Sweepstakes Data
• Receive full campaign metrics online
• Web Traffic
• User Sessions
• Redemption Rates

8
Why Ringtone Promotions?

• Its a fun and hip way to reach teens of all
  ages.
• Provide the means for users to personalize their
  cell phone and allow them to associate themselves
  with certain recording artists, schools, TV shows
  or films.
• Customers get their favorite ringtones, free.
• All the while they are choosing, consumers are
  presented with your brand, your message and your
  products.
• Ringtones are extremely popular, and the growth
  of the mobile phone industry shows no signs of
  slowing down.

9
Ringtones Target Audience
Ringtones are attractive to all age ranges,
genders, and income ranges as long as they have a
cellular phone of their own. However, Ringtones
are particularly effective in reaching the
Hispanic, Youth, Teen, College, and Urban Markets.

• Cellular phone makers are planning to sell 800
  million units globally in 2005.
• Reuters 2005
• The Hispanic market currently spends 25 50
  more on mobile content than other market
  segments
• ZDNet.com research, 08/29/2005
• In 2004 alone, U.S. cell-phone users spent 300
  million on ringtones
• Newsweek article, 3/4/05
• The worldwide sale of ring tones is roughly
  equivalent to 10 percent of the 32.2 billion
  global music market.
• Wired.com article, 1/13/2004

10
Ringtone Partner
Ringcandy offers sweets for your cell phone!
Whether its choosing from thousands of
ringtonesfrom all music genres, choosing your
favorite wallpaper, playing games, having your
friends listento funny voicemails or laughing at
jokes using SMStext messages Ringcandy makes
the process easyby qualifying your phone and
telling you exactly what is available for your
cell phone. Ringcandys most popular sweet is
ringtones, users can choose everything from
todays top songs to yesterdays favorites. Both
mono and poly tones are available and can be
previewed before purchasing. Since Ringcandy
qualifies your cell phone and tells you what is
offered, users usually get a sweet for their cell
phone, no matter what carrier and phone they
have! Verizon currently not supported, but
other options are available.
11
Case Studies
Client Paramount Pictures Vehicle In / On
Pack Promotion Industry Entertainment Market Tee
ns
To create excitement and sales for its DVD
release off Coach Carter, Paramount included a
2-ringtone card inside the packaging for the US
retail market. With teens as the movies core
target audience, ringtones were the perfect
incentive to boost sales. Did it work? Coach
Carter topped DVD sales in its first week of
release, beating out films with broader audiences
like Hitch and Miss Congeniality 2.
HollywoodReporter.com Coach' sidelines 'Hitch'
in DVD sales 06/30/2005
12
Case Studies
Client GM Vehicle Employment Event
Incentive Industry Automobile Market Hispanic
Women
When GM wanted to find a compelling way to
encourage Hispanic women to apply at job fairs,
they turned to Simply Dynamic for a compelling
incentive. The Hispanic market currently spends
25 50 more on mobile content than other
market segments, making ringtones an attractive
incentive. GM offered 4 free ringtones to
Hispanic women who completed an application at
the show, as part of their Solo GM campaign.
ZDNet.com research, 08/29/2005
13
Frequently Asked Questions

• Are customers obligated to buy anything else once
  they choose their free ringtones?
• No, once customers choose their free ringtone and
  upload it to their cell phone the transaction is
  complete.
• Customers may purchase more ringtones at
  www.ringcandy.com.
• What cell phones are supported?
• Not all cell phones support ringtones. Thats
  why Ringcandy offers other entertainment content
  for your cell phone, such as wallpapers, games,
  etc.
• Ringcandy qualifies each cell phone prior to
  offering content.
• Do these PIN numbers expire?
• Standard pin numbers expire in six months but can
  be tailored to expire in 12 months or more.

Verizon is currently not supported, but other
options are available. Please inquire for the
latest list.
14
Summary

• Ringtones an attractive to a broad range of
  audiences, and especially the Hispanic, Teen,
  College, Urban markets.
• Redemption for customers is fast and easy.
• Ringtones Cards are cost-effective promotions.
• Online On-Pack delivery is also available.
• Real-time reporting allows you to quantify your
  results.
• Add a Survey or Sweepstakes to gain even stronger
  metrics to build your customer database or
  create customer profiles.
• Choose Simply Dynamic for your next Ringtone
  promotion.

15
AppendixRingtone IndustryTrends and Statistics
16
Ringtone Demand is Exploding
Music ringtones for cell phones is so popular
that Billboard Magazine created a Top 20 chart
category.
North American Ringtone Revenue is expected to
grow to 790 million by 2007. Strategy
Analytics, July 2003
17
The Ringcandy Advantage

• Versatility of content, not just ringtones
• Ringtones, games, wallpapers, voicemails, and
  more.
• All users guaranteed a prize
• Thousands of ringtones to choose from
• Easy to preview all content before choosing
• No credit card required