SNAP Certificate Program

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SNAP Certificate Program
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SNAP Committee

• Independent, volunteer industry committee
• Work in close coordination with the Newspaper
  Association of America (NAA) and the Web Offset
  Association / Printing Industries of America
  (WOA/PIA)
• Members include newspapers, commercial coldset
  printers, suppliers, associations like NAA,
  WOA/PIA, IdeAlliance, and Newspaper Production
  Research Center (NPRC)
• Membership is open to all interested newspaper
  and commercial coldset printers plus suppliers,
  associations, others. Customers, color
  separators/prepress suppliers are invited as well
• Meet two to four times per year

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SNAP Certificate Goals

• It is not subjective pretty picture contest but
  instead an objective evaluation of a newspaper /
  printers ability to print to SNAP
• Help newspapers / commercial printers document
  compliance of processes in achieving SNAP
• Help newspapers / commercial printers achieve
  SNAP compliance by providing objective feedback
  about current performance
• Collect industrywide data to support ANSI/ISO
  standards development efforts
• Provide newspapers / commercial printers with an
  objective, third-party recognition which they can
  share with customers and internal stakeholders
• Enhance coldset industry awareness and
  understanding of SNAP specifications

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SNAP Certificate Process

• Download test form and instructions from naa.org
• Two pages
• Two images to modify and place into page 1
• Instructions
• Scoring sheet (to score yourself before
  submitting, if desired)
• Application form
• Information sheet

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• SNAP Certificate 2003 Recipients
• Democrat and Chronicle, Rochester, N.Y.
• The Boston Globe, Boston, Mass.
• Chillicothe Gazette, Chillicothe, OH
• The Clarion-Ledger, Jackson, MS.
• The Gleaner, Henderson, Ky.
• The New York Times, Edison, N.J., facility
• News Journal, New Castle, DE
• Reno Gazette-Journal, Reno, Nev.
• The Commercial Appeal, Memphis, Tenn.
• The News-Press, Fort Myers, Fla
• The New York Times, College Point, NY

11 Sites Certified
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SNAP Certificate 2004 Recipients

• Lakeland Ledger, Lakeland, Florida
• Milwaukee Journal Sentinel, Milwaukee, WI
• News Journal, New Castle, DE
• Ocala Star Banner, Ocala FL
• Pensacola News Journal, Pensacola, FL
• Press Enterprise Inc., Bloomsburg, PA
• The San Diego Union-Tribune, San Diego, CA.
• The Telegraph, Kolkata, West Bengal, India
• Ventura County Star, Ventura, Calif.
• The Washington Post, Washington, DC.

• Action Printing, Fond du Lac, Wisconsin
• The Arizona Republic, Phoenix, AZ
• Asbury Park Press, Neptune, NJ
• Chillicothe Gazette, Chillicothe, OH
• The Clarion-Ledger, Jackson, MS.
• The Dallas Morning News, Plano, Texas
• Florida Today, Melbourne, Florida
• Indianapolis Star, Indianapolis, In.
• The Journal News, White Plains, NY
• Knoxville News Sentinel, Knoxville, Tenn.

20 Sites Certified
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SNAP Certificate 2005 Recipients

• Alexandria Town Talk, Alexandria, LA
• Ananda Bazar Patrika, Calcutta, India
• Argus Leader, Sioux Falls, SD
• Arizona Republic, Phoenix, AZ
• Asbury Park Press, Neptune, NJ
• Asheville Citizen-Times, Asheville, NC
• Boston Globe, Boston, MA
• Cincinnati Enquirer, Cincinnati, OH
• Community Press, Cincinnati, OH
• Courier-Journal, Louisville, KY
• Daily Advertiser, Lafayette, LA
• Democrat and Chronicle, Rochester, NY
• Detroit Newspapers, Detroit, MI
• Florida Today, Melbourne FL
• Fort Collins Coloradoan, Fort Collins
• Gannett Wisconsin Newspapers, Appleton, WI
• Kenosha News, Kenosha, WI
• Knoxville News Sentinel, Knoxville, TN
• Lansing State Journal, Lansing, MI

• St. Petersburg Times, St. Petersburg, FL
• Staten Island Advance, Staten Island, NY
• The Buffalo News, Buffalo, NY
• The Californian, Salinas CA
• The Clarion-Ledger, Jackson, MS
• The Columbus Dispatch, Columbus, OH
• The Courier-News, Bridgewater, NJ
• The Daily Press Argus, Howell, MI
• The Des Moines Register, Des Moines, IA
• The Desert Sun, Palm Springs, CA
• The Herald-Dispatch, Huntington, WV
• The Honolulu Advertiser, Honolulu, HI
• The Indianapolis Star, Indianapolis, IN
• The Jackson Sun, Jacson, TN
• The Journal News, White Plains, NY
• The Ledger, Lakeland, FL
• The New York Times Edison, NJ
• The New York Times, College Point , NY
• The News-Press, Fort Myers, FL

58 Sites Certified this year so far
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Dot Gain 36 Possible Points
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Starting point in Pre-press 46-50
Starting point in Pre-press 22-25
Starting point in Pre-press 10-12
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Density Control 8 Points Color Gamut 8 Points
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Controlling Print Density
Print
Dot Gain
Contrast
Print
Trap
Density
Hue Error
Ink
Grayness
Rub
Mileage
Off
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Creating Your Press Profile in Photoshop 7.0
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CMYK Set-up
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Dot Gain
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Gray Bar Density Control 10 Points Gray Bar
Density Variation 12 Points Gray Bar Neutrality
8 Points
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Registration 18 Points
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Register
Must not exceed 0.012" of color in any
direction, lateral, circumferential or skewed,
referenced to the black printer. Must not
exceed 0.015" maximum between any two colors in
any direction.
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SNAP Summary

• The print production goal is process consistency
  the ability to predict within some tolerance what
  will happen the next time
• The absence of consistency is process chaos the
  inability to predict what will happen the next
  time within any tolerance
• The focus is on process versus product products
  change, processes endure
• If our processes are not consistent, we cannot
  implement specifications consistently
• Our focus achieving process consistency

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Results So Far

• Confirm Density Specifications able to be met
• Develop Color Profile average values
• Gray Balance tolerances
• Average Dot Gain Values

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The SNAP Certificate Program can be downloaded
From the NAA web page Go to NAA.ORG and then
click on the SNAP Certificate Link or go to
directly at
http//www.naa.org/artpage.cfm?AID5057SID144
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