The Planning Process

1
The Planning Process

• Develop Tourism Leadership
• Develop Tourism Orgs to Implement Plan
• Inventory Describe Assets/Liabilities
• social, political, physical and econ. Conditions
• Project Future Assets/Liabilities
• Set Goals Objectives for the Plan
• Investigate Alternative Methods for Reaching
  Goals/Objectives

2
Planning Process (cont.)

• Select Best Practice use as a Guide
• Prepare and Put in Place your Strategy
• Execute the Plan
• Reasses and Evaluate the Plan

3
Government Planning

• Federal Level
• Transportation ( access)
• Financing
• Safety Health
• Promotion/Attracting
• State/Regional/Local Level
• State level just emerging
• Local has now become regional
• Private Sector

4
Tourism Development

• Benefits
• increase employment
• business activity
• business diversity
• increased tax
• goods/services sold
• community pride for history, culture, etc.
• enhance appearance
• conserv. of history, natural res., etc.

• Costs
• increased water and sewage use
• increased infrastruct. maintenance costs
• congestion
• communities structure and pace change
• environm. Damage
• new expenses ads, marketing, investm.

5
Third World Concerns

• Local citizens not involved in promotion
• Tourist demands not always desired
• Major Leakage!
• Risky to trust outside agencies
• Development favors mass tourism

6
Development Life Cycle
Rejuvenation
Maturation
Stagnation
Growth
Decline
Start-up