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New Opportunities In Emerging Niche
Markets Natural Products Expo
Conference Date June 6th 2000 By Jan-Willem
Heezen, Skal
Skal
www.Skal.com
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Introduction
Skal is a international inspection
certification organisation, based in Zwolle,
The Netherlands. Services - organic
production - textiles - forestry -
fisheries - various third party
assessments Owner of the EKO-quality symbol
Skal
www.Skal.com
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Topics of presentation

• Introduction
• Fish and fish products
• Flowers
• Cosmetics
• Textiles
• Inputs (fertilizers, etc.)

Skal
www.Skal.com
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Fish and fish products
Opportunities for organic fish - catering
companies like to offer complete
meals - consumer looks at fish as being
natural or organic Threats - complex issue
for Standard setting - marine and/or aquaculture?
Skal
www.Skal.com
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Flowers

• Opportunities for organic flowers
• - flowers have a natural image
• - people like flowers
• Threats
• - difficult to meet the Standards
• - market is demanding a bouquet
• - organic to expensive!?

Skal
www.Skal.com
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Cosmetics

• Opportunities for organic cosmetics
• - increase on allergies
• - consumer awareness
• Threats
• - difficult to meet organic Standard
• - gmos
• - organic sourcing
• - legal regulations

Skal
www.Skal.com
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Textiles

• Opportunities for organic textiles
• - increase on allergies
• - sufficient supply of raw material
• - fully developed certification system
• Threats
• - market?
• - price?
• - quality?

Skal
www.Skal.com
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Inputs (fertilizers, etc.)

• Opportunities for (organic) inputs
• - growing organic market
• - more demand for special products
• - limited supply
• Threats
• - changing regulation
• - gmos
• - legal regulations

Skal
www.Skal.com
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Skal
Thank you !
www.Skal.com