Region 7 Lions Clubs

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• 45th MD 308 Lions Convention

• Sunway Pyramid Convention Centre

• Kuala Lumpur

• 28th April 2007

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• Membership Growth

DT Dr. Ben C. NgDistrict 308 B1
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Membership Growth

• What is GROWTH?
• Definition-
• - Growing development
• - Increase
• - Cultivation
• - Something that grows or has grown
• - Diseased formation

dr.Ben
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Membership Growth

• What is Membership Growth?
• - An increase in the number of members of a
  club or association from the original total
  number of members
• - Applied over a period of time
• - A positive sign
• gt Addition of NEW MEMBERSlt

dr.Ben
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Membership Growth
GROWTH RETENTION
Strong Members Strong Clubs
dr.Ben
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Membership Growth

• Think
• Are you satisfy with your clubs current
  membership?
• Are your present membership manageable?
• Will increase in membership increase the
  overall performance of the club?

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Membership Growth

• Why do your club needs New Members?
• New members swell membership ranks
• Enable club to take on more service projects
• Provide more hands to accomplish tasks
• Infuse new ideas and energy
• Pride Image (Prestige)
• Fellowship Friendship

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Membership Growth

• You cant get very far, until you start doing
  something for somebody else
• Melvin Jones (1917)

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Membership Growth

• What are the benefits of Membership?
• Make a difference by serving others
• Meet and work with people with influence
• Learn leadership skills
• Practice public speaking
• Expand leadership opportunities

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Membership Growth

• 6. Meet and work with Lions all over
• 7. Benefits of diversity
• 8. Share the prestige of belonging to worlds
  largest service organization
• 9. Help meet the challenge eliminating
  preventable and reversible blindness
• 10. Enjoy friendship and fellowship
• 11. Leading a purposeful life

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Membership Growth

• How to get New Members Recruitment
• A. Member-get-Member
• Every members responsibility
• Determine target types
• Invite prospects for meetings, activities
  fellowship
• Introduce prospects
• Brief Lions Information mission, objectives,
  benefits
• Follow-up/Inform/Contact

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• B. Public Relations
• 7. Publicity Media, Website, Brochures,
  Radio/TV
• Public information talks, seminar
• Community meetings, PTA, etc
• Local authorities police, hospitals, blood
  banks, local councils, etc
• Own club premise conspicuous signboard
• Lions Emblem on cars, vans, etc

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Membership Growth

• Three-Lion Club Membership Committee
• Help club in membership growth
• Compose of 3 elected members serving 3-year term
  on rotating basis
• The 1st year member, with 3 years remaining, is
  responsible for MEMBERSHIP (Recruitment)
• The 2nd year member, with 2 years remaining,
  concentrate on LEADERSHIP RETENTION
• The 3rd year member, with 1 year remaining,
  concentrate on EXTENSION, also serves as
  committee chairperson and is an elected director
  on the clubs board of directors

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Membership Growth

• 6 Steps To Successful Recruitment
• Create Lists business associates, friends,
  professionals, neighbours, relatives,
  social civic clubs
• Accumulate Compile Lists
• Assign Prospects
• Tabulate Filtrate Results
• Hold Orientation/Information Meetings
• Introduce New Members

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Membership Growth

• Categories of Lion Membership
• 1. Active
• 2. Member-At-Large
• 3. Honorary
• 4. Privileged
• 5. Life
• 6. Associate
• 7. Affiliate
• NO Dual Membership

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Membership Growth

• Successful Tips for Membership Growth
• Business Cards regular business cards for all
  members- clubs name, meeting place time lt
  member insert name phone number
• Three-Lion Club Membership Committee by LCI
  must be active with regular meeting
• Club Open House planning coordination,
  prospects contacted invited to attend, provide
  orientation by a knowledgeable Lions
• One-half Initiation Fee ½ initiation fee to a
  spouse when a couple joins an incentive to get
  two new Lions

dr.Ben
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Membership Growth

• Gaining Positive Commitment
• - club members signature in cards or
  certificates
• - emphasizes responsibility of all members
• - serves as a constant reminder of their
  responsibility
• - appropriate recognition for their
  achievements

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Membership Growth

• Keywords in Membership Growth
• Induct Solemnly
• Educate Completely
• Involve Immediately

dr.Ben
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Membership Growth

• Assessing Your Club
• Evaluate your current logistics
• Are your meeting time place convenient?
• Is your meeting less expensive?
• Is the size of meeting room prohibiting growth?
• Overall conduciveness?

dr.Ben
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Membership Growth

• Assessing Your Club
• Draw up a demographic profile
• Your own club
• Are you recruiting enough younger members?
• Are you actively inviting women to join?
• Is there a balance in terms of age grouping?

dr.Ben
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Membership Growth

• Assessing Your Club
• Chart your clubs membership loss gain over the
  past 5 years
• How many members left the club for reasons other
  than death, relocation or a serious health
  problem?
• Is your club losing several members every years?
• Why?

dr.Ben
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Membership Growth

• Assessing Your Club
• Assess your clubs programs activities
• Determine what you have to offer prospective
  members
• Are your programs interesting?
• Are there opportunity to work on meaningful
  service projects in the community?
• Is there a chance to meet people from all parts
  of the world?
• True club fellowship in which everyone is made to
  feel welcome?

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Membership Growth

• Assessing Your Club
• Is your club making the efforts to actively
  promote membership growth?
• Are you publicizing enough?
• Are you encouraging members to propose prospects
  to join?

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Membership Growth

• Assessing Your Club
• Consider your clubs overall attitude toward
  growth
• Do a majority of members think your club is
  already just the right size?
• Do they want small or big club?
• Any negative attitude?

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LCI Statistics
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Membership Scenario of Multiple District 308
MD 308 Scenario from July 2006 December 2006
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Membership at OSEAL Level

• 1997 - 294,000 members
• 2006 - 264,000 members

• ?

dr.Ben
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LCI MEMBERSHIP PROGRAMS
Membership Growth

• YEAR-ROUND GROWTH
• LIONS WORLDWIDE INDUCTION DAY
• LCI MEMBERSHIP RETENTION
• PROMOTIONAL BROCHURES -
  WHO ARE THE LIONS
• CONTACT Membership Operation Department at
  memberops_at_lionsclubs.org

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Membership Growth

• Thank You For Your Kind Attention

• Let's Aspire For QUALITY Growth

• Have A Nice DaY

dr.Ben