Jacqueline Beattie

1
Content in Context _at_ Aon

• Jacqueline Beattie
• Group Information Manager

2
Storyline

• Introduction to Aon
• Knowledge Management/Content Management Strategy
• Taxonomy in Aon
• Content in Context
• What next?

3
Facts Figures

• Aon is a world leader in risk management,
  insurance broking, reinsurance and human
  resources consulting services
• Aon is Gaelic for oneness
• Headquarters Aon Center, Chicago
• History Aon founded in 1987, acquisitions of
  a.o. Rollins Burdick Hunter, Alexander
  Alexander and Hudig Langeveldt (since 1688)
• Employees 55,000 9,500 in the UK
• Offices 600 offices in 125 countries
• 2002 revenues 8.8 billion

4
More Facts

• "Aon insured four of the five 2003 Oscar best
  picture nominees Chicago, Gangs of New York, The
  Hours and The Lord of the Rings The Two Towers.
• From European astronauts to the worlds most
  expensive communications satellite, Aon is a
  leader in space insurance

5
UK Knowledge Management Team

• Responsibility for content management
• Owners of Aons Intranet the Knowledge Exchange
• Vehicle for deploying information, knowledge
  content
• Part of a global team
• Hands on development delivery of projects
• Group Information Manager responsibility for
  taxonomy in UK external information provision

6
The Knowledge We Need To Deliver
Clients
People
Services
Competition
Suppliers
Processes
7
Need for a Taxonomy

• Part of the original global strategy for
  Knowledge Management across Aon
• Appointed full-time taxonomist/ information
  architect based in Chicago
• Formed a global taskforce

8
The First Challenge . . .
Babe.
9
Corporate Taxonomy Application in UK

• UK representatives on Global Taskforce
• Fully supportive of sharing information globally
• Developed UK version global but local
• Solutions/products can differ
• Terminology
• Legal

10
Strategic UK Drivers

• New UK Intranet Knowledge Exchange
• Opportunity to move to new platform
• Recognition of importance of taxonomy
• Need to improve Search
• Search engine
• Taxonomy
• Timely, accurate retrieval of business critical
  information

11
Original scenario
12
Software - TeamSite
US upgraded, hosts manages
UK manages contentonline
Leverage US UKassets and expertise
13
Software - MetaTagger

• US installed hosts

• UK setup and admin (for present)

• UK and US sharing configuration, taxonomies
  architecture designs

14
Software - Ultraseek
Hosted in UKe-platform
Provides searchfacilities for KE
15
Aon Taxonomy

• Industry (based on NAICS)
• Aon Products Service Solutions
• Aon Client Business Issues
• Aon Business Units
• Content Type
• Geography

RegionsUK
Internal ExternalUK
UK Skills
Corporate Taxonomy
Geography
Industry
Market Segment
Meta tag
Meta tag
Meta tag
Meta - tag
Meta - tag
Meta - tag
Meta - tag
Business Units
Product and Service
ContentType
16
Clients and Solutions
17
Case Studies

• Knowledge Capture
• Verbal organisation
• KM team includes professional journalists
• Interview Face 2 Face, via telephone
• Successful bids interesting solutions
  products
• For external internal use

18
TeamSite MetaTagger Screen
MetaTagger GUI screen
19
Case Studies
20
Search Results
21
Company Profiles
22
Company Profiles
23
Factiva Company Quick Search Reports
24
News Search
25
Factiva Search Results
26
Aon Solutions
27
Solutions Library
28
Client Business Issue
29
What Next?

• Development of UK Skills Taxonomy
• Training UK Business Unit Content Managers to
  understand apply taxonomy
• Continued refinement of taxonomy
• Sharing experience globally
• Further aligning content with business processes

30
Thank you.Any questions?

• Jacqueline Beattie
• 6th February 2004