Would You Approve It

1
Would You Approve It?

• The Xenadrine brand name is often linked to
  health risks associated with taking diet pills,
  particularly because it contains the drug
  ephedra. Consumer research will be conducted to
  evaluate current diet pill usage, intent to use
  in the future, and perceptions of the health
  risks and how they affect purchase intent.

2
Would You Approve It?

• General Motors needs to initiate research to
  address declining sales among GMs mid-size
  sedans. GM needs to update its current research
  to understand what the perceived shortcomings of
  this category are among the target market. Based
  on their reactions, modifications to will be made
  to the advertising.

3
Would You Approve It?

• Puppy Hill Animal Adoption Agency wants gain
  insights in to the college student population who
  may be potential pet adoption clients. Research
  will address college students knowledge, intent
  to adopt a dog/cat, and their attitudes toward
  mix breed animals.