Brian Connolly

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Natural and Organic Whats Happening
Brian Connolly Co-Founder/ Pack Leader Castor
Pollux Pet Works
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Castor Pollux Pet Works
Offering a range of USDA certified organic and
super premium natural dog and cat foods since
2000.

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Who is looking for Natural Organic?
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Who is looking for Natural Organic?
43 billion 2010 Projected Sales!
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Who is looking for Natural Organic?
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Who is looking for Natural Organic?
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So, what does being natural really mean?
Natural pet food cannot contain
-Artificial colors -Artificial preservatives
-Artificial flavors -Artificial fats/oils -A
rtificial humectants (source AAFCO) Fo
r customers Going natural means pet foods a
nd treats with healthier ingredients, no nasty c
hemicals, additives, preservatives and ingredien
ts they cant even pronounce.
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Understanding Organic
Organic Natural Natural ? Organic Organic
? Marketing Hype
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Understanding Organic

• Being certified organic means the product,
• ingredients, farms, storage facility, and
  production
  
• plant are all subject to the very rigorous
• requirements of the USDAs National Organic
• Program or NOP.
• This applies to ingredients and products
• made/grown in the U.S. or imported from other
• countries.

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Understanding Organic Requirements
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Understanding Organic Requirements
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Understanding Organic Pet Food
USDA - Pet Food Task Force http//www.ams.usd
a.gov/nosb/meetings/OrgPetFood.pdf

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Understanding Organic Levels of Labeling
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Understanding Organic Levels of Labeling

• If the product is certified organic, the organic
  certifying agencys
  
• full contact information needs to appear on the
  label.
  
• Less than 70 organic ingredients no reference
  to organic
  
• can be used on the front label.

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PETCO Vendor Show August/07 Winner Best New
Vendor Partner Nominated for Best New Product i
n Cat Consumables Best New Cat Product PETCO Fou
ndation Contributor Best New Vendor Partner Best
Strategic Alliance Partner
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Retail Example

• PETCO has an outstanding
• assortment of premium,
• natural, and organic dog
• and cat food options.

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Summary

• - Human Organic market large and growing.
• Organic pet food following human trends but
  still small.
  
• Ingredient, labeling and production challenges.
• Natural does not mean Organic.

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THANK YOU!
Chester
Enzo
Presented by Brian Connolly Co-Founder / Pack L
eader
Castor Pollux Pet Works