Presenting Marketing Plans

1
Presenting Marketing Plans

• Delivering the Final Product to the Client or Firm

2
Identification of New Ways of Thinking About
Things

• Explaining the external environment in which the
  organization operates
• Understanding competitors and complementers
• Recognizing the strengths and weakness of the
  organization
• Conceptualizing the target market
• Mission clarification
• DO NOT TRY TO COVER EVERYTHING, BUT DEFINITELY
  COVER THINGS THAT MAKE YOUR PROJECT UNIQUE or
  THINGS THAT REALLY STAND OUT AS ISSUES IN YOUR
  MINDS!

3
Recommendations for New Ways of Doing Things

• Definition of Objectives
• Marketing Mix Design
• Implementation and Control of the Marketing Mix
• AGAIN, DO NOT TRY TO COVER EVERYTHING

4
Logical Link Between New Ways of Thinking about
Things Doing Things

• Information ? Analysis ? Strategic Design
• Stated another way
• Information on strengths and weaknesses of the
  firm, the external opportunities and threats, and
  information on markets is analyzed and..
• Conceptualized into target markets, positioning
  strategies, and objectives with respect to those
  markets and
• From there the marketing mix is designed.
• Then, the plan is implemented and monitored to
  make sure all is going as planned.

5
Presentation Delivery Style

• Coordination of members
• Voice and body language is appropriate
• Logical structure of presentation
• Appropriate introduction and conclusion
• Tell them what you are going to tell them, tell
  them, and then tell them what you told them
• Clear statement of the problem investigated and
  overview of presentation
• Key takeaways are clear
• Appropriate transitions

6
Visual Aids

• Use of PowerPoint is expected
• Should enhance the presentation
• Should facilitate understanding of the key
  points, without being too wordy 40 words
  maximum on overheads
• Should be professional looking careful on
  spelling, grammar, etc.
• Use third person, as with written report

7
Handling of Questions and Answers

• Restate the question in your own words if you
  need time to formulate your thoughts
• Always respect the person doing the questioning
• If you believe in what you said, stand firm and
  DEFEND your position show logic in your
  position

8
Professionalism

• Dress business casual is okay, professional
  business attire is great, be consistent within
  group
• Attitude respect and enthusiasm for your work
  is a plus
• Always be respectful of the client and your
  audience
• Accentuate the positive
• Present weaknesses in as positive a manner as
  possible

9
Respect of Group Members Shown to Other Presenters

• Be there.
• Give presenters your attention.
• Ask questions!!

10
PLEASE.

• Visual aids
• Please provide me with a copy BEFORE you present
  -- handout format is great
• Written Paper
• The Executive Summary should not read like a
  Table of Contents It should summarize the key
  points of your plan, including SWOT, targeting
  and positioning, marketing mix, and coordination
  issues.

11
Go for it!!!