Creative Thinking:

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Chapter 1

• Creative Thinking
• Getting out of the box

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Goethe

• Whatever you can do or dream you can begin it.
  Boldness has genius power and magic in it.

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After this chapter you should be able to

• Discuss a variety of processes for creative
  thinking.
• Develop strategies for overcoming creative
  blocks.
• Identify a variety of resources for idea
  development.
• Explain the process of getting new ideas accepted.

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Creativity

• The crative process in visual merchandising.
• Out of the box thinking.

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Creative Problem Solving

• List and counter list.
• Use both sides of your brain.
• Convene a panel of experts.
• Be a consultant.
• Ask a child

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A retail reality

• A retail shopping power makes casual passerby
  focus atention on the visual presentation and
  really considers the merchandise. Once focused,
  they become potential customers and the
  presentation becomes a silent seller.

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Scamper Model

• Substitute
• Combine
• Adapt
• Modify, Minify, Magnify.
• Put to other uses.
• Eliminate
• Reverse o rearrange

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Pretty Straight Forward

• Change is persuading massive numbers of people
  to stop what they have been doing and start doing
  something that they probably dont want to do.
• - David Nadler, Champions of Change

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Change is about leadership
The challenge of leadership has always been to
provide coherence, structure and, ultimately,
meaning in times of great change and
dislocation.
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Model for Change
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Environment

• You must create an overwhelming mandate for
  change
• Fear from the changes in the environment
• Connecting the dots to see the opportunities
• External world key to success who are the
  customers
• Sniff and tell
• Never underestimate complacency

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What demands change?

• Changes in the external environment
• Increased competition.
• Changing consumer demand.
• Constrained resources
• Failed performance
• New social values
• Changing technologies

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What demands change?

• Changes in the internal environment
• Increased expectations
• Erosion of authority
• New management structures.
• New technologies
• Competing interests

?
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Connecting the dots
Consumer Demands

Shortage of faculty

Flexibility
Underserved populations
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What are the things that are dotting your world ?
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What are the things that are dotting your world ?
Gen NeXt Values
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What are the things that are bubbling up in your
world ?
Source Conlan, M, In Your Face Pharmacy Will
the Boom in Rx ads aimed at consumers continue,
Drug Topics 140 (13) 92-98 and Prescription Drug
Trends, Henry J Kaisier Foundation, November 2001
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What are the things that are dotting your world ?
Source Source Forrester Research, 2001
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What are the things that are dotting your world ?
Dentists to 100,000 population
Source Center for the Health Professions
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What are the things that are dotting your world ?
Source National Center for Health Statistics, HHS
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What are the things that are bubbling up in your
world ?
Consumer Demands

Integration of Care

Flexibility
Generation X Values
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Environment

• Exercise Connecting the Dots

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Creativity

• Essential in blending deliberate and emergent
  strategy
• Flexibility helps
• Everyone has the capacity
• Is provided by or fostered by leaders

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Creativity

• Success marked by an ability to continuously
  improve quality of care and reduce costs
• Creativity comes by education and focused work
• Radical ideas arrive in a way they can be adapted
  not dismissed
• Be creative but allow time for acceptance and
  development

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Creativity

• As easy as changing perspective.
• Who sees the duck?

• Who sees the rabbit?

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Creativity

• As easy as changing perspective.
• Who sees the duck?

• Who sees the rabbit?

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Myths About Creativity

• Creativity is a natural talent and cannot be
  taught
• Creativity comes from the rebels
• Creativity only takes place in the right brain
• Creativity belongs in the art world

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Myths About Creativity

• Removing inhibitions is enough
• Creativity requires craziness
• Brainstorming creativity
• Creativity requires groups
• Source Edward de Bono, Serious Creativity

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Scamper

• A simple check-list to help you spur creativity,
  if in a systematic manner.
• Substitute?
• Combine?
• Adapt?
• Modify? Magnify?
• Put to other uses?
• Eliminate?
• Reverse? Rearrange?

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Creativity

• Exercise Scamper

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3Ms Making it Happen

• Motivation, Management, Momentum
• Remember the anxiety of people in a changing
  system
• Address anxiety and uncertainty with clarity,
  resolve and commitment to work together to
  common ends Question to understand and empathize
• Develop their skills and competencies to make
  them succeed
• Identify clear system outcomes and tie rewards to
  these outcomes

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3Ms

• Motivation, Management, Momentum
• Clear, simple messages consistently expressed
• Internally to align purpose and work
• Externally to align common purpose and gain
• Remember the key to alignment is listening
• Make sure actions follows words
• Recognize necessity of mutually beneficial
  strategies
• Develop as much political capital as you can

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3Ms

• Motivation, Management, Momentum
• Heart Have the emotional issues been addressed?
• Head Do they understand why it is important? Do
  they know what it looks like?
• Hands Do they have the skills to stay relevant?
  

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3Ms

• Exercise Making it Happen

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Advancing Strategy Means Leadership

• The world is a combination of predictability and
  irrationality. It is both changing and stable.
  Muddling through such a mess is the genius of
  Americans.
• Creating frameworks for such compromises is what
  we do best and it is the genius of leadership.

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The Myth of Sisyphus
We tend to think of Sisyphus as a tragic hero,
condemned by the gods to shoulder his rock
sweatily up the mountain, and again up the
mountain. The truth is that Sisyphus is in love
with the rock. He cherishes every roughness and
every ounce of it. He talks to it, sings to it.
It has become the mysterious Other. He even
dreams of it as he sleepwalks upward. Life is
unimaginable without it, looming always above
him like a huge gray moon.
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The Myth of Sisyphus
He doesnt realize that at any moment is
permitted to step aside, let the rock hurtle to
the bottom, and go home. Tragedy is the inertial
force of the mind. Stephen Mitchell, Parables
and Portraits
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Center for the Health ProfessionsUniversity of
California, San Francisco
For more information, please contact UCSF Center
for the Health Professions 3333 California
Street, Suite 410 San Francisco, CA
94118 415/476-8181 HTTP//FUTUREHEALTH.UCSF.EDU e
oneil_at_itsa.ucsf.edu
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Cross Merchandising

• Cross Merchandising refers to moving merchandise
  across traditional departament or classification
  lines to combine non-traditional in a single
  departement or display.
• Ex. Books of poetry, candles, and bath salts
  could be brought together in one display.

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Protoype

• Original model in which later types are based.
• A prototype is built so design features may be
  tested and refined if neccesary.

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Flagship Store

• A flagship store is the main store of a retail
  company or the newest prototype in a chain of
  retail stores.

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Guidelines for implementig ideas on the job.

• High concept stores Are stores with themes tnat
  dominate the total representation. Every detail
  fits the theme.
• Ex Disney Store.

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Building and sustaining a creative work
enviroment.

• Mental flexibility
• Option Thinking
• Big-Picture
• Skill in explaining and selling ideas
• Intellenctual courage.