What are the possible effects of watching television - PowerPoint PPT Presentation

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What are the possible effects of watching television

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What are the possible effects of watching television? Let's watch...The Simpsons... Media violence is ONE factor that contributes to aggression & violence ... – PowerPoint PPT presentation

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Title: What are the possible effects of watching television


1
What are the possible effects of watching
television?
  • Lets watchThe Simpsons
  • Your question
  • Can watching violent content in the media cause
    real-life aggression? Why or why not?
  • Placing the debate in context
  • Media violence is ONE factor that contributes to
    aggression violence in society.
  • What are others?

2
Placing the debate in context
  • Media violence is not the only factor, nor is it
    most influentialhowever
  • The impact is cumulative.
  • We have control over it (e.g., NTVS).
  • Change in mass media content has the potential to
    influence mass audiences.

3
Control over content
  • Can we change media content?

4
National Television Violence Study1996, 1997,
1998
  • Foundations
  • TV violence has harmful effects.
  • Three effects can occur
  • Learning attitudes behaviors
  • Desensitization
  • Increased fear
  • Not all violence poses same degree of risk.
  • Not all viewers are affected by violence in the
    same way.
  • Method
  • Content Analysis Amount, Nature, Context

5
Contextual Features
  • Attractive Perpetrator
  • Attractive Victim
  • Justified Violence
  • Unjustified Violence
  • Conventional Weapons
  • Extensive/Graphic Violence
  • Realistic Violence
  • Punishments
  • Pain/Harm Cues
  • Humor

6
(No Transcript)
7
Theoretical PerspectivesWhy do we think TV has
these effects?
  • Social Learning Theory
  • Schema or Script Theory
  • Cultivation Theory
  • Priming Effects Theory
  • Desensitization
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