Information Literacy Unit Two: Using ABIINFORM Database Effectively

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Information LiteracyUnit Two Using ABI/INFORM
Database Effectively

• By
• Y. Diana Wu
• San Jose State University
• Diana.Wu_at_sjsu.edu

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Example of an Assignment or Research Project

• Q
• Find out how Starbucks coffee can remain
  profitable overall and successfully expands the
  market in Asia, where tea drinking is a tradition
  in most countries, such as Japan, China, Taiwan,
  etc.

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Analysis of this Assignment

• Pick some key concepts, such as
• Starbucks as a company
• Business expansion
• Geographical locations Asia, China, Taiwan,
  Japan, Singapore
• Drinking habit or culture
• Strategies, etc.

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Search the Librarys Catalog
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Get a book from the Library
Search LINK
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Pick a Database

• Next, pick a database from the list
• ABI/INFORM Global
• Business Source Premier
• Emerald
• Factiva
• SP Publications
• etc.

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Databases in Alphabetical Order
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Search Hoovers for company information
Choose a database
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Find out Basic Information about Starbucks in
Hoovers Company Records d/B
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Lets Choose dB
Choose a database
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Default Page by Using Search Mode
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Search Mode
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Enter Search Terms
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View the Search Results
Interface available in multiple languages
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Get full-text from Other Source(s)
Click, then follow the links
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Create Bibliography from Those Marked Records
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In APA Style
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The Print View
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Copy and Paste to a Word Doc.

• References
• ATTENTION!   
• Ensure the accuracy and completeness of your
  bibliography by following the instructions at the
  bottom of the page. In particular, the formatting
  of author names and dates might need to be
  corrected and missing information may need to be
  filled in.
• Ben Dolven (1998, March). Find the niche. Far
  Eastern Economic Review, 161(13), 58-59.
  Retrieved August 16, 2006, from ABI/INFORM
  Global database. (Document ID 28244685).Narmandy
  Madden (1998, April).
• Starbucks ships its coffee craze to Pacific
  rim. Advertising Age, 69(17), 28. Retrieved
  August 16, 2006, from ABI/INFORM Global database.
  (Document ID 29046762).
• Stanley C Plog (2005). Starbucks More than a Cup
  of Coffee. Cornell Hotel and Restaurant
  Administration Quarterly, 46(2), 284-287.
  Retrieved August 16, 2006, from ABI/INFORM
  Global database. (Document ID 832085121).
• Stephanie Gruner (1998, July). Lasting
  impressions. Inc, 20(10), 126. Retrieved August
  16, 2006, from ABI/INFORM Global database.
  (Document ID 30855312).

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Browse Market then Strategy
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To Set up a Search Alert
Set up alert
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Set up a Search Alert
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Remote Access
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Enter your SJSU information

• Call 408-808-2470
• or email LibrarySCS_at_sjsu.edu if you have problem
  logging in

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Access and Services

• Onsite at the King Library
• Off campus -
• You will need to have a Computer or laptop,
  your own ISP, and a SJSU ID or library card with
  a valid PIN
• LINK
• iLLiard for free document delivery
• Ask a Librarian in person, by phone (408)
  808-2100, by appointment, or via Online chat

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To chat with a librarian
Click on from the left
sidebar, then click on the link for students and faculty connection here
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Questions

• Y. Diana Wu
• Reference and Instruction Librarian for Business
  and Economics
• Voice 408-808-2087
• Email Diana.Wu_at_sjsu.edu
• Website http//sjsu.edu/dwu