BEST PRACTICES IN MARKETING

1
(No Transcript)
2
BEST PRACTICES IN MARKETING AFFORDABLE HOUSING

• Coalition for Nonprofit Housing and Economic
  Development
• District of Columbia Housing Finance Agency
• May 21, 2009

ACQUISITIONS CONSTRUCTION DEVELOPMENT
HOMEBUILDING LAND DEVELOPMENT
PROPERTY MANAGEMENT
3
About Bozzuto

• Formed in 1988
• Privately held
• Full Service Real Estate Company
• Management
• Development
• Construction
• Home Building
• Acquisition
• Land Development

4
Bozzuto Management Portfolio Detail

• Majority of portfolio owned by third-party
• Manage 28,000 units
• 645 tax credit units
• Additional 690 are affordable set-aside units

5
Marketing Presentation Overview

• Marketing Checklist/Timeline
• Property Marketing Materials
• Lead Tracking and Management Tools
• Community Outreach Advertising
• Best Practice Recommendations

6
I. Marketing Checklist/Timeline

• Develop Creative Brief (Branding, Demographics,
  Features/Amenities, Neighborhood Description)
• Establish Marketing Budget and Media Schedule
• Create Ad Layouts and Place with Ad Sources
• Track Ads with Lead Management Tools

7
II. Property Marketing Materials

• Basic marketing materials are possible with
  limited budgets
• Small brochure (tri-fold or pocket folder)
• Price sheet
• Business cards
• Letterhead
• Move in packages
• Gift cards or coupons from local businesses
• Information on neighborhood retailers and
  services
• Small, inexpensive gifts (some retailers willing
  to donate)