Section 3, Team 4

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• Section 3, Team 4

Christy Carvalho Isabel Protasowicki Ryanne
Fenimore Emily Machado
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• Agenda
• Company Overview
• Current Products
• Studio Entertainment
• Parks and Resorts
• Consumer Products
• Media Networks
• Company Challenges
• Future Plans

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Disney Corporation 4 Main Components
Studio Entertainment
Parks and Resorts
Consumer Products
Media Networks
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Current Products Studio Entertainment
Shift in production style

• Brand Trust
• Scale

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Current Products Parks and Resorts

• Viral Marketing

• High Tech rides

• Online Booking

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Current Products Consumer Products

• New Disney.com

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Current Products Consumer Products

• New Disney.com
• ClubPenguin.com
• Apple iTunes partnership

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• ClubPenguin.com
• Online gaming for kids

• Apple iTunes partnership
• Creates long-tail effect
• iTunes (2M movies, 23M TV shows)

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Current Products Media Networks

• ABC Broadband player
• Primetime TV shows provided for free
• Shows at consumers own convenience
• Limited 30-second advertisements
• Hi-Def Programs online

• AOL
• Second output for shows
• Full-length episodes

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• Company Challenges
• Targeting all age groups
• Avoid straddling traditional animation and
  computer animation
• Online Broadcast technology is easily copied
• Recent Failures
• Unable to break into cell phone market
• ESPN mobile
• EuroDisney

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• Upcoming Projects
• EuroDisney renevations
• New luxury resorts in Florida
• Family.com

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Startup, fairly new
Rotating Advertisements
Trusted Brand
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• Upcoming Projects
• EuroDisney renevations
• New luxury resorts in Florida
• Family.com
• Movie service in Singapore (similar to Netflix)
• First non-theme park opening Hawaii

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Questions?