Its Not About Technology

1
Its Not About Technology

• Its about Relationships, Communications
  Knowledge

2
Some Stories

• Commercial Graphics Designer
• Webmaster
• Password Interceptor
• The Principals Own Web Page
• The Printer Repairman
• More Email Than You Ever Wanted
• I Can Fix That Problem
• Whats Wrong With My Son?

3
fast fact

• Barnes Noble
• Biggest Physical Bookseller
• date founded
• 1873
• square feet of retail space
• 11 million
• market cap
• 2.4 billion

• Amazon.com
• Biggest Virtual Bookseller
• date founded
• 1995
• square feet of retail space
• 0
• market cap
• 4 billion

Fast Facts From FAST COMPANY
4
fast fact

• General Motors
• Worlds 1 Auto Company
• number of employees
• 608,000
• number of assembly factories
• 24
• market value
• 57 billion

• Microsoft
• Worlds 1 Software Company
• number of employees
• 22,200
• number of assembly factories
• 2
• market value
• 270 billion

Fast Facts From FAST COMPANY
5
The Internet The worlds largest network

• The Internet is doubling in size every year.
• The Web is doubling in size every 90 days.
• In 1996, US Postal Service delivered 185 billion
  pieces of mail.
• In 1996, the Internet handled about 1 trillion
  e-mail messages

Electronic School, Reading the Future, David
Thornburg, June,1998
6
Collapse of the information float.

• The time lag between discovery and application is
  shrinking.
• It took hundreds of years to bring the steam
  engine into commercial production.
• Virtual overnight products.

Electronic School, Reading the Future, David
Thornburg, June,1998
7
Home Computers by Income
Electronic School, Reading the Future, David
Thornburg, June,1998
8
Growing Up Wired
9.8 million (14) children under the age of 18
use the Internet
CIO Web Business, March 1, 1998
9
Whos There

• 28 percent of Internet users purchase products
  online.
• 21 percent of American households representing 43
  million users have in-home access to the Web.
• 24 percent of households with Internet access
  have been on the Web for 6 months or less.
• 20 percent of the households with Web access run
  home-based businesses.
• 51 percent of households with Internet access
  have incomes greater than 50,000.

CIO Web Business, March 1, 1998
10
Why Do Parents Want Their Children to Use the
Internet?
Homework help
78
Entertainment to replace TV
37
Increase their job prospects
36
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Decline of TV

• AOL homes spend approximately 15 less time
  watching TV.
• 40 of KidsCom and Company stated that they
  watched less TV because of the Internet.
• When given a choice, 92 chose the Internet over
  TV.
• In a survey by Odyssey, 30 were taking time from
  TV for the Internet.

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WHY??The Net - The Antithesis of TVTV is
controlled by adults. Kids are passive observers.
In contrast, children control much of their world
on the Net. They do not just observe, they
participate.
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Not one student K-12 has known a time without
computers.
14
The N-Generation

• Anyone age 2 to 22

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What makes this generation different from its
predecessors is not just its demographic muscle,
but it is the first to grow up surrounded by
digital media.
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The Generation Lap

• When it comes to understanding and using the new
  media and technology, many parents are falling
  woefully behind their children. We've shifted
  from a generation gap to a generation lap - kids
  "lapping" adults on the technology track.

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Technology Is Like the Air...

• Kids
• Assimilate Technology
• .
• Adults
• Accommodate Technology

18
Children are authoritieslive with itLEARN
with them
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kids think their parents are pretty cool

• "Nearly half of all children think their parents
  are 'up to date' on the music they like,"
• their parents' opinions also matter most to them
  when it comes to drinking, spending money and
  questions about sex and AIDS."
• Further, there are a lot of organizations who
  care about young people and are working hard to
  transform the educational system to reflect the
  changing society.

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The Ten Themes of N-Gen Culture

• Strong Independence The typical N-Gener has a
  strong sense of independence autonomy. N-Gen's
  unprecedented access to information also gives
  them the power to acquire the knowledge necessary
  to confront information they feel may not be
  correct.

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The Ten Themes of N-Gen Culture

• Emotional and Intellectual Openness When N-Geners
  go online they expose themselves. They will
  maintain online journals and post their innermost
  thoughts on a Web page or in a chat room. A
  strong online example of N-Geners' openness is
  The Diary Project.

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The Ten Themes of N-Gen Culture

• Inclusion N-Geners are moving toward greater
  social inclusion with technology, not exclusion.
  Their creative processes show a move toward
  global orientation in all of their activities.
  Check out a virtual community of about 30,000
  N-Geners at Freezone.

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The Ten Themes of N-Gen Culture

• Free Expression and Strong Views Being exposed to
  a lot of information on the Internet is to their
  benefit, insists N-Gen, and is a key element of
  the Internet's appeal and usefulness.

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The Ten Themes of N-Gen Culture

• Innovation N-Geners live and breathe innovation,
  constantly looking for ways to do things better.
  These expectations of constant change and the
  ability to build or construct experiences have
  implications in the education of N-Gen.

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The Ten Themes of N-Gen Culture

• Preoccupation with Maturity The changing nature
  of childhood makes itself most obvious when
  N-Geners are contrasted with the baby boomers
  who, as a generation, have spent their lives
  obsessed with being youthful. N-Geners insist
  that they are more mature than adults expect.

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The Ten Themes of N-Gen Culture

• Investigations When it comes to technology,
  N-Gen's initial focus is not how it works but how
  to work it. It is important for children to
  understand the assumptions inherent in software
  and to feel empowered to change those
  assumptions.

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The Ten Themes of N-Gen Culture

• Immediacy Interactivity and the speed of the Net
  have greatly increased the process of
  communicating. What used to take days or weeks,
  now takes seconds.

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The Ten Themes of N-Gen Culture

• Sensitivity to Corporate Interest N-Geners feel
  that much of the broadcasting material they see
  on television is there to satisfy corporate
  agendas. However, on the Internet there has been
  such a flurry of creation involving so many
  people working in home-grown cottage industries,
  that there is even more intense sensitivity to
  corporate interest.

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The Ten Themes of N-Gen Culture

• Authentication and Trust Because of the
  anonymity, accessibility, diversity, and ubiquity
  of the Net, children must continually
  authenticate what they see or hear.

30
N-Gen Values

• Young people are navigators. They have set their
  ship out onto the Net and have returned home
  safely, carrying riches. They also know that
  their future cannot be trusted to anyone else, no
  government or corporation will ensure their
  future.
• Their future is also uncertain. While the
  N-Geners have a great deal of confidence and high
  self-esteem, they also have worries about the
  future. They mistrust the government and the
  elites. They value highly individual freedoms and
  rights. The right to be left alone. The right to
  privacy The right to have and express their own
  views.
• This "self-navigation", however, does not mean a
  rise in individualism. N-Geners are globally
  oriented and open minded. They have a great
  desire to be connected with their family, close
  friends, in school, in neighborhoods, interest
  groups, and the online virtual communities.
• N-Geners are also big on equal rights. Social
  consciousness is therefore a great concern to the
  youths of today. N-Geners value their culture
  with a ferocity which should make a boomer proud.
  They love their music, movies, magazines, some TV
  shows, video games, computers, software, and the
  Net.

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Purchasing Power of the N-Generation

• 1.N-Geners Want Options
• 2.N-Gen Customization
• 3.They want to Change Their Minds
• 4.Try Before They Buy
• 5.The Ethics of Advertising to N-Gen

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• Linear, sequential/serial Hypermedia learning
• Instruction Construction/discovery
• Teacher-centered Learner-centered
• Absorbing materials Learning how to learn
• School Lifelong
• One-size-fits-all Customized
• School as torture School as fun
• Teacher as transmitter Teacher as facilitator

Interactive learning
Broadcast learning