Intimate Brands

1
Intimate Brands

• Ann Keiser
• CIS 55 Section 013
• 9/29/04

2
History of Intimate Brands

• Business segment of Limited Brands
• Company founded in 1963
• March 2002 the two segments merged

3
Intimate Brands

• Includes many well known stores
• Victorias Secret
• Bath Body Works
• The White Barn Candle Company

4
Key Competitors

• The Body Shop
• Maidenform
• Sara Lee Branded Apparel

5
Company Mission Statement

• Limited Brands is committed to building a family
  of the worlds best fashion brands to create
  sustained growth of shareholder value by focusing
  its time, talent, and capital on the highest
  returns opportunities.

6
Stock Trend Chart

• Two year trend

7
Top Executives of Intimate Brands

• Leslie H. Wexner
• Chairman and CEO
• Leonard A. Schlesinger
• Vice Chairman
• V. Ann Hailey
• EVP, CFO and Director
• Daniel Finkleman
• Sr. VP

8
In The News

• March 2003
• Ranked 1 Worlds Most Admired Company
• Fortune magazine