Promoting Donation in Hospitals

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Promoting Donation in Hospitals
Bryan StewartVP of Communications Kathleen
HostertManager of Communications OneLegacy
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Questions to Run On

• What are your hospitals needs for promoting
  donation among your staff?
• What challenges do you face in meeting this need?
• How can PR and other communications help you
  address these needs and challenges?
• How can OneLegacy serve you?

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Workplace Partnership Program

• The Workplace Partnership for Life is dedicated
  to assisting individuals who need organs, tissue,
  marrow/stem cells, or blood by making all
  Americans aware that transplantation works and
  that each of us can help.

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Goal of the Program

• Recognizing the diversity among employers and
  worksites, the Workplace Partnership for Life
  encourages partners to identify for themselves
  the specific activities and strategies which they
  will implement to increase donation.

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Donate Life California Registry Challenge

• Greatest asset to Workplace Partners
• Set up individual challenge
• Measure and track registrations
• Report registrations to employees
• Excitement of participation
• Encouragement to continue

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Workplace Partnerships for Life

• We work with companies and organizations
  throughout California to establish a donation
  friendly culture that inspires their employees,
  members and customers they serve.

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Partnering with the Community
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Washington Mutual April 2008

• 21 Branches throughout Orange and LA County
• Donate Life board and materials in branch for
  entire month
• PSAs continuously playing while customers
  standing in line
• Donate Life Mints sold at all teller stations
  (5K)
• Speaker at Donate Life Run/Walk
• WaMu Registry Challenge
• 800,000 transactions in the month of April

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Donate Life-WAMU Fridays!
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Partnering with the Hospitals
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St. Joseph Hospital

• Paycheck stuffers email blast to all 2,500
  employees
• Email from CEO
• Organ donation one sheet given at all new hire
  orientations
• Organ donation information published in St.
  Joseph newsletter to all patients
• Major stories in in OC Register LA Times due to
  Rose Parade Run/Walk involvement
• 226 donor registrations

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Partnership Press Conference
St. Joseph CEO and panelists
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Press Conference
St. Joseph CEO and Rep. Loretta Sanchez sign up
as donors
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Sponsor, Exhibitor Team
Lighting up the Family Festival
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35th Anniversary Celebration
Dr. Ruzics inspires thousands
6,000 participants
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Rose Dedications

• Dr. Jabara places a dedicated rose to all of his
  patients awaiting a kidney transplant

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Rose Ceremonies

• Huntington Hospital

St. FrancisMedical Center
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What Can We Do Together?

• What are your needs in the hospital for organ
  donation education?
• How do you feel about bringing the Workplace
  Partnership Program to your hospital?
• What ideas do you have to create and expand the
  partnership?

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Workplace Partnerships for Life

• Kathleen Hostert
• 714-264-5030khostert_at_onelegacy.org