MMK 277 Marketing Management

1
MMK 277 Marketing Management

• Online Re-developments!
• or
• Trying to avoid the Dark Side of the Course

2
Queer Eye for the On-line Guy

• 1.Use of CCP, CCS SWF CaptureCam Pro lecture
  files
• 2. Use of the Staff Room for        2.1.Staff
  discussion - for debate and discussion to try to
  save our sanity
•         2.2. A resources/file repository for
  teaching and marking materials.        2.3. A
  staff training area for use of DSO, XLGradebook,
  Email etc.3. Rationalising the MC tests from 10
  best out of 13 to 10 only.4. Encouraging online
  participation by allocating weighting to the
  moderation groups.5. Reducing weighting on
  written component so that we could be less
  fearful of the blowback on SETU from appropriate
  marking.6. Reintroduction of Module discussion
  areas.7. Maximum 24 hour turnaround on
  communication center enquiries.8. Increased
  monitoring of DSO discussion areas.9.
  Integration of an access to Active Book.
• 10. Exam HowTo's.11. Global emails to all
  students        11.1. Reminding them of the
  census date        11.2. Reminding them of the
  close date for the MC tests        11.3.
  Reminding them and enlisting their support in
  completing SETU.12. Changing the General
  discussion area to a "Social Club"

3
Developing On-Line Personalities

• DrGadget
• MC
• MC Hammer

4
Anecdotal Results

• This subject also breaks the mould for
  encouraging communication between students in a
  casual manner, it's the first time I've had a
  subject that's had a 'Social Club' discussion,
  it's nice to have a forum just to chat, that can
  sometimes be discouraged in other subjects too!
• The Hammer is always good. Although you can't
  touch it.The more relaxed nature of this
  discussion helps to encourage students to post I
  find.
• That there is a friendly forum and that people
  help each other out (mll110 was woeful for
  that)!

5
Anecdotal Results

• That it's all online... so when you've just
  woken up after nightmaring about the apocalypse
  and you are too scared to go back to bed...
  there's the dulcet tones of our marketing
  geniuses to study with.
• The fact that the staff are actively engaged in
  discussions, reply so quickly and make marketing
  interesting makes it a good subject!
• That you get an answer to a question that is off
  topic, when other teaching staff often say "that
  is beyond the scope of this course" and just
  refuse to answer.

6
Effect on participation in the area
7
Total Messages - All Areas
8
SETU S1,S2,Sum,S1
This is actually a different question in 2007.