10 Reasons Why You Need GIFs for Content Marketing

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10 Reasons Why You Need GIFs for Content Marketing
GIFs have been in popular demand for the past few
years. They were first introduced in 1987 as a
way to include moving images in online content.
Today, GIFs and memes make up for some of the
most successful marketing strategies. Here are 10
reasons why experts at Saba SEO believe that you
need GIFs for content marketing.
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1. Appealing and Effective
GIFs are not only strikingly appealing they are
also very effective in communicating a message or
evoking the desired response from readers. When
used properly, the moving image can serve as a
perfect call to action.
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2. Consumable
GIFs are particularly easy to consume. This makes
them very attractive for a brand. Every year,
millions of these moving images are shared across
social media platforms and generate traffic
unlike any other marketing tool.
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3. Culture
GIFs represent an important part of todays
internet-driven virtual culture. Even if theyre
not adding to your brand value, they still give
off the message that your business is up-to-speed
with the latest trends.
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4. Price
The greatest advantage of GIFs is that they are
better than images and cheaper than videos. Some
of the leading experts and marketing gurus
believe that GIFs will completely take over
visual communication on internet over the next
five years.
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5. Responsive
GIFs are mobile-friendly. Given Googles
Mobilegeddon upgrade, it pays to invest in
responsive technologies to improve your search
engine ranks. Uploading the GIF is easy and its
auto loop feature helps in reinforcing your brand
value.
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6. Story Telling
GIFs play an important part in storytelling. This
is one of the best ways to build a relationship
with your readers and make an emotional appeal,
while promoting your brand. Disney often posts
GIFs on social media- and this is what makes it
one of the most popular brands of all times.
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7. Reeling
The basic purpose of GIF is to grab the readers
attention and appeal to their emotions. In
todays fast-paced life, the average reader does
not have enough time (or interest) to browse
through thousands of words. Pictures and moving
images are likely to answer all their questions
and hook them on to your website.
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8. Multiple Uses
GIFs can be used anywhere and anytime. You can
easily design a GIF and post it on your social
media account. You can even use the same GIF on
your website and on-page content. This makes GIF
as the multi-platform solution to all your online
marketing needs.
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9. Stock
There is an abundance of GIFs online. You may not
even have to create your own custom moving
picture. For instance, several GIFs capture movie
scenes that perfectly describe your business or
blog content. You can simply use these GIFs,
instead of designing one yourself.
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10. Saves Time
Consider two scenarios. You have a choice of
writing a 2000-word blog post or a 500-word post
with at least 2 GIFs. Which option would you
choose? Given the fact that youre more likely to
lose your chain of thoughts and end up writing a
verbose article that no ones going to read in
the first case, the second option is better. This
helps you save time, which you can invest in
exploring other marketing and branding ideas.
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Saba SEO
Saba SEO is a San Diego SEO Company with a
commitment to helping clients establish internet
presence through creative search engine
optimization and search engine marketing
strategies.
Phone [phone]
Address 3954 Murphy Canyon Rd. Suite D201 San
Diego, CA 92123
Website https//www.sabaseo.com/