Why YouTube

1
Why YouTube TexShare?

• Basic Facts
• We can never market enough
• 2 ranked (by Alexa) site on the Internet is
  YouTube
• We dont have degrees in marketing we need to
  use every available tool to market the TexShare
  databases

2
Partnership with Vendors

• Vendors are our partners
• Professional PR departments could produce a must
  better product than what we could produce in shop
• Direct marketing to patrons, according to an OCLC
  survey, is more effective than just marketing via
  a library web site
• Making direct community connections is vital in
  this todays shared media environment
• Reliance on top down messages from one source is
  not as effective as peer-to-peer communications

3
Embrace SMO

• Social Media Optimization
• A form of search engine marketing
• Features
• Increase your linkability
• Make tagging and bookmarking easy
• Reward inbound links
• Help your content travel
• Encourage the mashup

4
Uploading to YouTube

• YouTube likes the formats Quicktime .MOV, Windows
  .AVI, or .MPG files
• Computers with basic video editing software
  Apple iMovie or Windows MovieMaker
• Create an account on YouTube
• Verification E-mail

5
Create Account
6
Account Page
7
Upload Video
8
How can TexShare members use the TexShare YouTube
Videos

• Libraries can use YouTube videos to provide info
  24/7
• Library instruction
• Freshman-orientation
• Supplement distance ed instructional materials
• Create database tutorials
• Create library promos combined with promos for
  database resources (which is what we did)

9
In Conclusion

• What have we learned
• Have your vendors create the product if possible
  or create a video with high production values
• Embrace the principles of SMO
• Libraries will find creative uses for the content
  you create, your content becomes part of the
  creative process
• Your message will spread in a horizontal fashion,
  this is not top down dissemination of information

10
Contact Information

• Russlene Waukechon
• [phone]
• Russlene.Waukechon_at_tsl.state.tx.us
• Mike Avila
• [phone]
• Mike.Avila_at_tsl.state.tx.us