Title: Successful Fundraising in a Rural Community
1Successful Fundraising in a Rural Community
- Presented by Linda Calandra, Library Development
Officer, and Terry Sterling, Community Libraries
East Supervisor - Fresno County Public Library
2Introduction to Fowler Branch Library
3Fowler Library Service Area
4Fowler Library 1928
5(No Transcript)
6History of Fowler Library Community Involvement
- Library Support Group Activities
- Building Committee
- Fundraising Committee
- Friends of the Library
7Planning for Fowler Library
- Began in early 1990s
- Not Funded by California Library Bond Act of 2000
- Statewide Library Bond Act not passed by voters
in June 2006 - Proceed with Design and Construction
8Planning for Fowler Library
- Community Needs Assessment
- Plan of Service
- Building ProgramBuilding Blocks
9(No Transcript)
10Fundraising Activities
- Community Donations over the years
- Youth Involvement
- Fundraising Committee
11New Library Components
- 8,300 Square Feet of Space
- Separate Childrens, Teen Adult Spaces
- Expanded and Specialized Collections
-
12New Library Components
- Computer Lab with
- 15 Public Computers
- Multi-purpose Meeting Room
- Quiet/History Room
13- Express Checkout, Self Pick-up of Holds and Self
Sorted Returns - Local History Mural
14(No Transcript)
15- Fundraising in a rural community is not a
zero sum game.
16Benefits of Rural Fundraising
- Media and local elected officials are accessible
- People care about one another
- Business trends arrive more slowly
- We are now in a global economy
17Key indicators of infrastructure
- Giving to your organization
- Development services
- Fundraising vehicles
- Collateral materials
- Strategic planning
18Infrastructure, cont.
- Personnel
- Leadership/Administration
- Staff
- Volunteers
- Communications and public relations
- Overall appeal related to how well you tell your
story
19- You got to be careful if you don't know where
you're going, because you might not get there. - -- Yogi Berra
20Outreach Strategies in a Rural Environment
- Get to know your local media representatives
- Write your own news stories
- Be a visible and active member of your community
and network with others
21- Philanthropy flows from a loving heart not an
overstuffed pocketbook. - -- Douglas M. Lawson
22Fowlers Capital Campaign
- Fundraising committee
- Training
- Encouragement and affirmation
- Collateral
- Establish the vision
- Make the case
23Fundraising Brochure (outside)
24Fundraising Brochure (inside)
25Pledge Form
26Fowlers Capital Campaign, cont.
- Naming Gifts
- Naming policies
- Naming opportunities
- Accountability
- Donor database software
- IRS gift receipts
- Donor Recognition
27- Do your givin' while you're livin'...
- then you'll be knowin' where it's goin'.
- -- Ann Landers
28Friends of the Library
- Friends are
- Fundraisers
- Friendraisers
- Advocates
29Library Foundation vs. Development Office
- Budget Flexibility
- Accumulation of Funds
- Investment Opportunities
- Community Support
- Community Confidence
- Grant Eligibility
30Friends Foundation New Model
- One fundraising entity for the library
- No competition for board members
- No donor confusion
31- The act of philanthropy is a spiritual act, an
expression of caring for one's fellow human
beings. It is a belief in the future that the
future can be good. It is investing in that
future. It is helping to make the dream come
true. - -- Arthur C. Frantzreb
32Contact Information
- Linda Calandra, Development Officer
- Fresno County Public Library
- 2420 Mariposa
- Fresno, CA 93721
- Linda.calandra_at_fresnolibrary.org
- 559.488-3492
- Terry Sterling, Community Libraries East
Supervisor - Fresno County Public Library
- 2420 Mariposa
- Fresno, CA 93721
- Terry.sterling_at_fresnolibrary.org
- 559.488-2975