Position2 Overview SEO, PPC, Social Media Marketing

1
Position2 OverviewSEO, PPC, Social Media
Marketing
Search Marketing in a Blended Search WorldVinod
Nambiar, Position2
2
Contents

• What is blended search
• Examples
• Challenges and opportunities for marketers
• Cases
• 4 Tips for the road ahead

3
Traditional search results
A typical search result for Harry Potter
4
Search results are changing
Wiki Entry
News
Text results
Images
Videos
5
Google Universal is the same
And there also are Images, PDFs, etc. All
search results will soon be like this
6
Eye tracking in Google
(Source Enquiro)
7
Eye tracking with blended search
8
Coming back to blended search
What do you see first on this page?
The first result may not be the most clicked
result
9
What does this mean?
Blended results push the top five results down
the page
Why? Books, news, videos, etc., are considered
more reliable
They also disrupt where visitors eyes would go
And where they are likely to click
No 1 result in the text results no longer matters
Opportunity Rise above the competition
10
Abaca Subpoena Phishing
Results PR submissions and blog posts are still
indexed in the first 5 positions in Google Search
for keywords like subpoena, federal subpoena
email spam, fake subpoena spear-phishing.
Spike in traffic to the site
11/14/2009
10
11
ResponseLINK
12
Minglebox.com
The videos submitted through video syndication
for Minglebox ranks in the first page for keyword
Saarang 2008.
Minglebox ranks in the first page for the keyword
Saarang 2008.
11/14/2009
12
13
Minglebox.com
The videos submitted for Minglebox through video
syndication ranks in the first page for keyword
Antarangini 2008.
14
Coverity.com
Press Release submitted for Coverity ranks in the
first page for the keyword Static Analysis
solution for c.
15
Abaca.com
Videos and Facebook group for Abaca ranks in the
first page for the keyword Anti Spam webinar.
16
4 for the road ahead
Dont neglect good old SEO. Content/ Compliance
Build digital assets. Distribute them all over
the www
Leverage social media
Keep your eyes ears open. Ride the waves