Website Optimization

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Website Optimization
What is website Optimization? Is the combination
of understanding how the search engines and
internet work, the understanding of the a
specific website capabilities and needs to
transmit its content and the implementation of
the formulas, codes and strategies needed into a
website and its marketing methods to achieve the
highest ranking positions to be able to reach to
the visitor interested in the websites content

• Jesus

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Is Website Optimization needed?
Fact in the year 2006 compared to the previous
year according to stats Canada, advertiser have
shift their marketing budget from printed to
online in an spectacular
63.

• Why?
• Because the traditional ways of printed
  advertising are not selling as the internet any
  more, among the most affected printed advertising
  methods in decadence are
• Telephone Directories (Specially young people
  do not use them)
• Magazines They are expensive to buy, and offer
  un updated information and some cases like
  (availability, pricing)
• News papers Adds are expensive and impossible
  to update after printed

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What users do on the internet

• 62 obtains product information
• 54 obtains travel information
• 36 buying

Source Stanford University http//www.stanford.ed
u/group/siqss/Press_Release/Chart9.gif http//www.
stanford.edu/group/siqss/Press_Release/press_detai
l.html
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Internet users desert the mass media

• Deserting time from watching TV vs spending time
  on the net
• 27 Desertion when people spend less than 1 hour
  per week on the net
• 43 Desertion when people spend 1 to 5 hours
• 56 Desertion when people spend 5 to 10 hours
• 65 Desertion when people spend more than 10
  hours on the net
• Deserting time reading newspapers
• 13 Desertion when people spend less than 1 hour
  per week on the net
• 24 Desertion when people spend between 1 and 5
  hours
• 31 Desertion when people spend between 5 and 10
  hours
• 39 Desertion when people spend more than 10 hours

Source Stanford University http//www.stanford.ed
u/group/siqss/Press_Release/Chart11.gif http//www
.stanford.edu/group/siqss/Press_Release/press_deta
il.html
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Internet users change shopping and driving habits

• Users spend less time in stores when spending
  time on the net
• 12 Desertion when people spend less than an hour
  per week on the net
• 17 Desertion when people spend between 1 and 5
  hours
• 22 Desertion when people spend between 5 and 10
  hours
• 29 Desertion when people spend more than 10
  hours
• Less time commuting in traffic
• 5 Desertion when people spend less than an hour
  per week on the net
• 8 Desertion when people spend between 1 and 5
  hours
• 9 Desertion when people spend between 5 and 10
  hours
• 21 Desertion when people spend more than 10 hours

Source Stanford University. http//www.stanford.e
du/group/siqss/Press_Release/Chart12.gif http//ww
w.stanford.edu/group/siqss/Press_Release/press_det
ail.html
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Who are the Internet users?

• Difference of internet access by
• Age -43 elderly compared with young people
• Study 49 more college educated compared with
  lower education
• Gender About the same
• Race About the same
• Ethnicity About the same
• Income High income people access 21 more the
  internet compared to low income people

Source Stanford University. http//www.stanford.e
du/group/siqss/Press_Release/Chart15.gif http//ww
w.stanford.edu/group/siqss/Press_Release/press_det
ail.html
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Do we need to have a presence on the Internet?

• 63 of adds are on the internet
• The study before shows that 67 of the active
  population uses the internet to
• Obtain 62 of products information
• Obtain 54 of travel information
• 34 to buy
• 65 deserts more than 10 hours on the internet
  from other mass media
• 36 deserts more than 10 hours from the
  newspapers
• 67 of internet users are young economically
  active
• 49 more of users have high education
• Been present on the internet gives us 21 more
  exposure to high income families than to lower
  income

Answer Yes! If we want to keep in business and
If we want to sell to the majority of the
educated people, with buying power
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What are the internet users looking for?
Value of what the product or service
60 Quality of information on their searches
Professional Service Provider
Customer Satisfaction
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How do we reach out to them?
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Highest Rankings

• Challenges
• Most of the internet users while searching do not
  search further down the 3erd page
• Users prefer to read short texts rather than long
• There are a great number of competitors on the
  Internet

• Solutions
• Be on the first positions
• Have relevant text description (it might be your
  only chance)
• Beat your competitors with a professional website
  optimization so the search engine robots can
  index your site on the top

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Website Optimization Cost Analysis

• Far more affordable and than any other
  advertising mass media method

• Per quarter costs
• News Paper 10 more
• Yellow pages 2 times more
• (Minimum delivery)

Newspaper cost source Toronto Star
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Our Strengths
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Website Optimization Benefits

• Our Website Optimization Services will position
  your website in the highest organic rankings in
  Google, Yahoo and MSN
• Your websites home page will offer relevant and
  freidnly content for both users and robots
• Being in the first positions of your main
  keywords, your website will be able to generate
  in your means a substantial greater number of
  online sales, phone or person to person sales
• Your popularity will steadily increase and so
  your sales
• All with smart management and substantial reduced
  marketing load work

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Time is opportunity

• Search engines take weeks to index and rank
  websites and changes sign up later and other will
  have their rankings before yours
• Sign up today and get your rankings before
  others.
• Sign up here today