Heart

1
HeartStroke Walkabout

• October 29-09

2

• Led by the HSFNS in partnership with
• and
• Goal To increase the of Nova Scotians who
  accumulate at least 30-60 minutes (most days of
  the week) of walking for recreation and/or
  transportation

3
Walkabouts Vision

• Nova Scotia has a walking culture

4
Why Walking?

• Nova Scotians rated various activities as very
  good for their health. The results were
• 69 Recreational Activities
• 69 Walking or bicycling
• 50 Outdoor activities
• 49 Competitive Sports
• 16 Household chores
• Go for Green, National Survey on Active
  Transportation, 1998

5
Why ?

• Leader Orientations to inspire and support!
• Pedometer Access Program
• Rating and Recognition for communities
• Advocacy toolkit workshop
• Social Marketing Campaign
• Sponsorship
• Evaluation
• Inventory of walking groups, routes, resources on
  www.walkaboutns.ca

6
Walkabout Leader Orientation

• Become a HeartStroke Walkabout Leader! 
• Check the website www.walkaboutns.ca

7
Walkabout Leader Orientation

• Goal to provide fun, interactive opportunities
  to learn and share, leaving participants feeling
  supported, enthused, and confident to continue to
  lead or begin to lead an in-person or virtual
  walking group
• FREE includes leader toolkit

8
So far

• Trained over 74 leaders across province
• Leader Challenges successfully rewarded groups
  around the province ?
• Collecting evaluations on leader resources to
  enhance our leader toolkit
• Developing orientation resources specific to
  workplace implementation

9
Pedometer Access Program

• Pedometer Access Program led by HSFNS in
  partnership with
• and logo CAP sites

10
What is a Pedometer?
11
Pedometer Access Program

• Provides access to affordable pedometers for all
  Nova Scotians
• Complements other Walkabout components.
  Self-monitoring encourages increased activity
  levels.

12
Pedometer Access Program

• Available in all 77 libraries and 173 C_at_P sites
  across Nova Scotia
• Loaned like a book
• Interactive Walkabout website

13
Daily Steps to Health

• Children 12,000 16,000
• Youth 11,000 12, 000
• Adults 7,000 - 13,000
• Older Adults 6,000 8,500
• Adults with chronic disease or disabilities
• 3,500 5,500

14
Purchasing Pedometers

• Steps-Count
• Toll-free at 1-866-342-2328
• www.stepscount.ca
• mention Walkabout for discount

15
Rating Recognition

• intended to inspire, guide, support and celebrate
  communities working to improve their
  walk-ability
• walkability built, policy and social
  environments
• a rating scale applicable and accessible to all
  Nova Scotia communities in all seasons
• consistent, thorough and credible measures of
  walkability

16
Rating Recognition

• program currently being designed
• municipal feedback is being sought
• The road sign welcoming visitors to your
  community can proclaim it Nova Scotias most
  walkable community 2010 verified by HeartStroke
  Walkabout!

17
Advocacy Toolkit Workshop

• Two-fold
• Improving walking opportunities
• Build capacity to engage policy advocacy for
  walking

18
Advocacy Toolkit Workshop

• Heart and Stroke Foundation of Canada (HSFC)
  outlined recommendations for
• Canadians
• Governments (all levels)
• Municipal planners
• Developers

19
Advocacy Toolkit Workshop

• Collaboration to encourage walking
• Business leaders
• Community groups
• Health professionals
• Local politicians
• Municipal planners
• School boards and
• Others

20
Advocacy Toolkit Workshop

• Importance of the toolkit
• Highlights processes of municipal planning
• Policy development process
• Policy advocacy process

21
Advocacy Toolkit Workshop

• Communities are unique so the toolkit serves as a
  starting point to think about
• How your community is designed
• What policies you want implemented
• What advocacy outcomes you want to achieve

22
Social Marketing Campaign

• Walking Takes You Places
• developed through a comprehensive strategy
• Research stage
• literature review
• key informant interviews
• focus groups
• Key finding walking as health activity makes
  people think of barriers, but walking as a
  social activity makes people feel excited and
  inspired.

23
Social Marketing Campaign

• Creative stage
• target audience (families and women 28, rural
  and urban, busy!, all shapes, sizes and cultures)
• 2 concepts tested and best concept developed
• communication plan to engage target audience,
  leverage broad stakeholder support, and maximize
  earned/unpaid media

24
Social Marketing Campaign

• Do Nova Scotians think of walking as an everyday
  activity in their lives?
• Have Nova Scotians changed their walking
  behaviour due in part to the contributions of
  Walkabout?
• campaign to run fall 2008 to spring 2009
• ads for TV, web tie-ins, radio, posters, etc.

25
Sponsorship

• Good corporate citizens make Walkabout
  possible!
• all sponsors recognized via website, events,
  reports, and other promotional opportunities
• Major and Presenting sponsors also recognized via
  TV/print media, enhanced website recognition and
  title sponsorship of select components

26
Measuring Success

• Evaluation gives us powerful information to tell
  us how were doing and if were meeting our
  objectives
• Without the use of evaluation, we cannot describe
  to the public, our stakeholders, funders, etc how
  this initiative is making an impact
• Evaluation plan developed for all components as
  well as monitoring of key population-level data
  on walking

27

www.walkaboutns.ca