Reach

1
???????????? ???????? ??????????????? 2008
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2
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• ?????? ????????? ?????? ?? ?????/ ??????/?????
  (Reach)
• ???????? ????????? ????????? ??????
• ?????????-???????????????
• ????????? ????????? ??????
• ??????????? ????????? ??????

3
????????? ??? ??????? ?????

• ?????????-??????????????? ????????? ???
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• ?????? ??????????
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• ??????? ??????
• ??????? ????? ? ???????? ?????? 6 ??? ? ?? 6 ??
  11 ???
• ????? ?????
• ???????? ??????????
• ?????????
• ??? ????????????

4
????????? ????????? ????????????

• ??????????? ????????????
• ???????????? ????????,
• ??????????? ? ? ??????,
• ? ???????? 25-40 ???,
• ??????? ????????????? ???????? ?? ???? ??????
  ???? ? ??????.

5
???????????/??????????????

• ? ?????????? ??????????????? ???????????
  ??????????? ???????????
• ?????????????? ?????????? ?????????? ??????.
• ?????? ?????????-??????????????? ?????????????,
• ??????????????? ???????????? ????????? ??????

6
??????? ????????

• Reach ?? 30 ??? ??????????.
• Reach 1 ??? ?? 1 ??? ??????????
• Daily /weekly reach ??? ??????? ??????
• Weekly Reach ??????????? ?????????

7
Total Reach, ????? 18-65
8
Total Reach, ????? 18-65
9
Total Reach, ????? 18-65 Daily Reach Mail.ru
10
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11
Total Reach, ????? 18-65
12
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13
Reach, ???????? ????? odnoklassniki.ru
14
(No Transcript)
15
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16
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17
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18
??????????? ???????????
iStar.

• ??????????? ?????? ???????? ??????????
  ??????????? ???????????
• Reach/Reach (Daily, Weekly)
• Frequency (Daily, Weekly)
• Affinity
• GRP
• OTS
• ? ?. ?.

• ?????????? ???????? ???????????? ????????? ?
  ?????????
• ??????????? ????? ????/??????? ???????
  ??????????? ? EXEL.
• ?????????? ???????? ???????, ???????? ???????
  ????? ?? ??????
• ????????? ?????????-??????????????? ? ??????
  ???????????.