Win Others to Support your Ideas

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Win Others to Support your Ideas

• Active Stakeholder Management

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Our Objective for Today!

• Identify and prioritize stakeholders
• Understand what motivates key stakeholders
• Plan the implementation of active communication
  with stakeholders

• Our Work Plan!
• Who are stakeholders?
• What is the challenge?
• What are the benefits?
• Which three steps to take?
• How to plan communication?

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Introductions

• Please introduce yourself by saying
• your name,
• your JCI Chapter and NOM,
• your experience in managing projects, and
• one thing you expect to learn from this course.

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Definitions

• Every project is embedded in an environment
• in which it is formulated, evaluated and
  implemented
• through which it is being directly or indirectly
  influenced
• Stakeholders are all persons who are
• directly involved in the project
• interested in the process
• affected by the outcome of the project (whether
  success or failure)

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The Challenge

• Projects affect people!
• The more people you affect, the more likely that
  your actions impact people with power and
  influence
• These people can be strong supporters or
  blockers.
• Your challenge is to use the supportersand to
  win blockers over.

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Benefits

• You can use their input
• Gain support from powerful stakeholders
• Promote the benefits of your project
• Anticipate people's reactions

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Task 1 Identify your SH

• In your teams discuss and answer the following
  questions
• Who are the stakeholders you identified in the
  case study?
• What is their respective role in the project?
• How are the involved or affected?
• Write down your answers in the case mind map
• Time 10-15 minutes

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Uncover Hidden Stakeholders

• Who will use it?
• Who will make it? 
• Who will implement it?
• Who will maintain it?
• Who stands to lose?
• Who never speaks up?

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Task 2 Prioritize your SH

• In your teams discuss where you want to place
  your stakeholders on the Power/Interest Grid.
• Report your answers in the case mind map
• Time 10-15 minutes

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Understand your Stakeholders

• What financial or emotional interest do they have
  in the outcome of your work? Is it positive or
  negative?
• What motivates him/her most of all?
• What information do they want from you?
• How do they want to receive information from you?
  What is the best way of communicating your
  message to them?
• What is their current opinion of your work? Is it
  based on good information?
• Who influences their opinions generally, and who
  influences their opinion of you? Do some of these
  influencers therefore become important
  stakeholders in their own right?
• If they are not likely to be positive, what will
  win them around to support your project?
• If you don't think you will be able to win them
  around, how will you manage their opposition?
• Who else might be influenced by their opinions?
  Do these people become stakeholders in their own
  right?

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Task 3 Understand your SH

• In your teams discuss and answer the following
  questions
• Current attitude?
• Expectations or fears of stakeholders from the
  project?
• Expectations or fears of the project from
  stakeholders?
• Write down your answers in the case mind map
• Time 10-15 minutes

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Aspects of Active Communication

• Continuously update your Power/Interest Grid
• Plan your approach to Stakeholder Management
• Think through what you want from each Stakeholder
• Identify the Messages you need to Convey
• Identify Actions and Communications

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Task 4 Plan Communication

• Discuss the following questions
• Communication strategy with each SH?
• Messages information required?
• Actions?
• Write down your answers in the case mind map

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Five Elements of Effective Communication

• Start communicating early on (foresightedly)
• Communicate regularly (continuous information
  flow)
• Be honest in your communication (providing
  solution in case of difficulties)
• Communicate proactively (before being asked to
  inform) and
• Interactively (in both directions)

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Thank youfor your participation!